Aoguang Innovation

<p><strong>About the Role</strong></p><p>We are seeking an experienced Global Marketing Director to lead our brand</p><p>strategy and international market expansion for our innovative hardware</p><p>technology products. This role is perfect for a seasoned marketing professional</p><p>with proven experience in building hardware innovation brands from concept to</p><p>market, managing multi-regional operations, and driving significant revenue</p><p>growth through strategic positioning of cutting-edge technology products.</p><p>The ideal candidate will have deep expertise in marketing hardware innovations</p><p>to consumers and early adopters, with particular strength in crowdfunding,</p><p>product launch strategies, and omni-channel retail. You will be responsible for</p><p>translating complex technology innovations into compelling brand stories that</p><p>resonate across global markets, driving awareness, adoption, and revenue</p><p>growth across North America, Asia Pacific, Europe, and emerging markets.</p><p>Key Responsibilities</p><p>Global Brand Strategy & Development</p><ul><li>Define and execute global brand positioning strategies for consumer electronics and lifestyle products</li><li>Lead 0-1 brand creation initiatives and new product launches across multiple regions</li><li>Develop strategic partnerships and IP collaboration opportunities with international brands</li><li>Create and maintain brand guidelines and visual identity systems for global consistency</li><li>Drive brand differentiation and premium positioning strategies in diverse markets</li></ul><p>International Market Expansion & Growth</p><ul><li>Develop and implement go-to-market strategies for new products across global markets</li><li>Lead market research and consumer insights initiatives across different cultures and regions</li><li>Design and execute crowdfunding campaigns on international platforms (US, Japan, Europe)</li><li>Manage DTC and omni-channel marketing strategies across multiple countries</li><li>Drive market entry and expansion strategies for North America, Europe, Asia Pacific, and beyond</li></ul><p>Digital Marketing & Global E-commerce</p><ul><li>Optimize e-commerce performance across global platforms (Amazon Global, regional marketplaces)</li><li>Implement data-driven marketing strategies using international analytics tools</li><li>Manage multi-region digital advertising campaigns and ROI optimization</li><li>Develop and execute global social media and influencer marketing strategies</li><li>Lead conversion rate optimization across different markets and customer segments</li></ul><p>International Team Leadership & Operations</p><ul><li>Build and manage high-performing marketing teams across multiple global regions</li><li>Collaborate cross-functionally with international R&D, sales, and operations teams</li><li>Manage global marketing budgets and P&L responsibility</li><li>Establish marketing processes and performance measurement systems for international teams</li><li>Mentor junior team members and drive professional development across cultures</li></ul><p>Required Qualifications</p><p>Experience & Background</p><ul><li><strong>10+ years</strong> of marketing experience with consumer brands in international markets</li><li><strong>5+ years</strong> in senior marketing leadership roles with global scope</li><li></li><li>Experience with multi-region marketing and international expansion across 3+ markets</li><li>Background in consumer electronics, home appliances, or lifestyle products preferred</li></ul><p>Core Competencies</p><ul><li><strong>Global Brand Building:</strong> Demonstrated success in 0-1 brand creation and positioning across markets</li><li><strong>International Digital Marketing:</strong> Expertise in cross-border e-commerce, DTC marketing, and global digital advertising</li><li><strong>Multi-Platform Crowdfunding:</strong> Proven success with Kickstarter, Indiegogo, Makuake, and European crowdfunding platforms</li><li><strong>Global Analytics:</strong> Proficiency with Google Analytics, international marketing automation, and cross-market data analysis</li><li><strong>International Leadership:</strong> Experience in building and managing marketing teams across different countries and cultures</li></ul><p>Technical Skills</p><ul><li>Advanced knowledge of global e-commerce platforms (Amazon Global, Shopify International, regional marketplaces)</li><li>Proficiency in international marketing analytics and multi-market performance measurement</li><li>Experience with crowdfunding platform management across US, Japan, and European markets</li><li>Understanding of cross-border logistics, international trade, and global market dynamics</li><li>Familiarity with brand design and visual identity development for global audiences</li></ul><p>Language Requirements</p><ul><li><strong>English:</strong> Business fluent or native (essential for global operations)</li><li><strong>Mandarin:</strong> Native or business fluent (for Greater China operations)</li><li><strong>Cantonese:</strong> Conversational to business fluent (preferred for Hong Kong operations)</li><li><strong>Additional languages:</strong> Japanese, Korean, or European languages are strong advantages</li></ul>