Novautek

<div>[Job Responsibilities]<br></div><div><br></div><div>1. Platform operation: Proficient in mainstream Hong Kong and overseas B2B, B2G social platforms and industry forums such as LinkedIn, Slack, and industry-specific exchange platforms, able to develop and implement targeted operation strategies, effectively enhance brand awareness and influence in the target customer group.</div><div><br></div><div>2. Search Engine Marketing: Proficient in Google, Bing, etc., mainstream overseas search engines for To B/To G business SEO/SEM strategies, good at professional keyword research, ad placement and effect optimization, and improving brand exposure in search results.</div><div><br></div><div>3. Content marketing: Have excellent Chinese and English writing skills, be able to write professional and in-depth AI robot industry analysis reports, product white papers, case studies, blog articles, etc., accurately Communicate the value of the product and attract the attention of target enterprises and government customers. </div><div><br></div><div>4. Data analysis: Proficient in using Google Analytics, Salesforce Einstein Analytics, etc. data analysis tools, in-depth analysis of market data, user behavior data and marketing activity data, providing data-driven decision-making basis for marketing strategy adjustment and optimization. </div><div><br></div><div>5. Marketing tools: Proficient in using Marketo, HubSpot, etc. marketing automation tools, for potential customer cultivation, lead management, and automated execution of marketing activities; familiar with the operation and application of CRM systems (such as Salesforce, Zoho CRM), helping customer relationship management and sales collaboration. </div><div><br></div><div>[Skill Requirements]</div><div><br></div><div>1. Industry recognition: In-depth understanding of the AI robot industry, familiar with industry development trends, technical application scenarios and competitive situation, and able to accurately grasp the target customer's needs, provide professional insights for product positioning and marketing strategy formulation. </div><div><br></div><div>2. Cross-cultural communication: Have excellent cross-cultural communication skills, be able to establish good relationships with customers and partners from different countries and regions in Hong Kong and overseas, fully understand and respect business customs and communication styles in different cultural backgrounds. </div><div><br></div><div>3. Project Management: Have strong project management skills, be able to coordinate internal resources, work closely with product research and development, sales, technical support and other teams to ensure that marketing projects are completed on time and of high quality. </div><div><br></div><div>4. Innovative thinking: full of innovative spirit, constantly exploring new digital marketing methods and channels suitable for Hong Kong and overseas To B/To G markets, continuously optimizing marketing effects, and improving brand competitiveness.</div><div><br></div><div>[Job Requirements]<br><br>1. Educational background: Bachelor's degree or above, marketing, international business, communication, computer science, and other related fields are preferred.<br><br><br></div>