Digital Marketing Manager
Job Responsibilities
- Manage digital advertising (including app store optimization) and social media advertising campaigns, continuously adjust strategies based on data analysis to improve ad performance and return on investment.
- Plan and execute all-round digital marketing activities with the goal of increasing brand exposure, boosting app store traffic, attracting new user registrations, and improving user engagement.
- Proactively seek and negotiate third-party cooperation opportunities, expand brand influence and business development potential through cross-border co-branding or strategic partnerships.
- Develop creative and data-driven search engine optimization (SEO) and search engine marketing (SEM) strategies to improve the ranking and visibility of websites and applications on major search platforms.
- Continuously monitor and analyze market trends, competitive dynamics and user behavior insights, uncover business growth points and propose feasible strategy recommendations.
- Responsible for overall marketing budget planning and control, ensuring rational allocation of resources, and evaluating and tracking performance for various activities based on return on investment (ROI).
Work requirements
- Holding a bachelor's degree in marketing, business management or related fields.
- Must be fluent in English and Mandarin, with excellent writing skills in both languages.
- At least 5 years of digital marketing-related work experience, including 2 to 3 years of management position experience, those with specific sports industry or sports application program experience are preferred.
- In-depth understanding of the market environment, user characteristics and promotion mode of sports-related mobile applications.
- Have excellent project management skills, able to handle multiple tasks simultaneously and deliver high-quality results on time.
- Having strong data analysis and logical thinking abilities, you can extract insights from data and guide decisions.
- Have excellent communication skills, negotiation abilities, and cross-department or external partner relationship building abilities.
- Proficient in MS Office office software, familiar with data analysis tools (such as Google Analytics, Tableau, React native, Java, etc.)
- Innovative thinking, high enthusiasm for the sports industry, and the ability to transform that enthusiasm into effective marketing solutions.
Benefits
- Monthly salary of HKD$25,000-$40,000
- Job Title: Digital Marketing Manager (Sports Tech Platform)
Job Responsibilities:
· Digital & Social Media Advertising: Manage comprehensive digital advertising strategies, including App Store Optimization (ASO) and social media campaigns. Continuously optimize performance through data-driven adjustments.· Digital Campaign Management: Design and execute innovative digital campaigns to enhance brand visibility, drive app store traffic, acquire new users, and boost consumer engagement.· Search Engine Optimization (SEO) & Marketing (SEM): Develop and implement creative, data-driven SEO/SEM strategies to improve organic search rankings and paid search performance.· Third-Party Collaborations: Identify and establish strategic partnerships to increase brand awareness and unlock new business opportunities.· Market Intelligence: Analyze market trends, competitor activities, and customer insights to identify growth opportunities and inform marketing strategies.· Budget Management: Oversee marketing budgets, ensure efficient resource allocation, and conduct ROI analysis for all marketing activities.
Job Requirements:
· Bachelor’s degree in Marketing, Business Administration, or a related field.· Fluent in English and Mandarin, with excellent written and verbal communication skills in both languages.· Minimum 5 years of digital marketing experience, including at least 2–3 years in a management or leadership role. Experience in the sports industry is highly preferred.· Strong understanding of sports application ecosystems and promotional strategies.· Excellent project management, organizational, and analytical skills.· Exceptional communication, negotiation, and relationship-building abilities.· Proficient in MS Office Suite; experience with data analytics tools is a plus.· Creative thinker with a genuine passion for the sports industry.
