LENDELA

Job Overview

We are looking for a charismatic and creative Video Content Creator & On-Camera Host to lead our video content initiative. You will be the face and voice of our brand, driving awareness, increasing subscribers, and boosting organic traffic to our fintech loan matching platform. The ideal candidate is comfortable on camera, excels at storytelling, and can simplify complex financial topics into engaging, high-impact videos.

Key Responsibilities

On-Camera Presence & Content Leadership

• Serve as the primary on-camera host for our video content, embodying our brand’s voice and personality.
• Confidently present and explain financial products, industry trends, and platform features in an engaging, relatable manner.
• Drive the entire video content initiative—from concept to execution—ensuring alignment with marketing goals.
• Host and interview guests (e.g., industry experts, influencers, customers) for collaborative content and thought leadership pieces.
• Conduct on-the-street interviews and interactive engagements with the Hong Kong public to gather insights, testimonials, and relatable financial stories.

Content Creation & Strategy

• Develop, script, shoot, and edit high-quality videos (explainers, tutorials, testimonials, thought leadership pieces, and promotional content).
• Optimize videos for YouTube SEO, audience retention, and social media engagement (LinkedIn, Facebook, Instagram).
• Stay ahead of fintech trends and competitor strategies to keep our content fresh and relevant.

Audience Growth & Engagement

• Implement strategies to grow our YouTube channel, increase subscribers, and boost watch time.
• Use analytics (YouTube Studio, Google Analytics) to refine content and maximize performance.
• Collaborate with the marketing team to repurpose video content into blogs, infographics, and social snippets.

Production & Branding

• Own end-to-end production, including filming (onsite/remote), editing (Premiere Pro, Final Cut Pro), motion graphics (After Effects), and sound design.
• Ensure all content reflects our brand identity, tone, and messaging for Hong Kong audiences.
• Work with influencers, industry experts, and customers to create collaborative content.

Qualifications & Skills

• 3+ years of experience in video production, digital marketing, or content creation (fintech/finance background a plus).
• Strong on-camera presence—energetic, articulate, and comfortable being the face of a brand.
• Proficiency in video editing software (e.g., Premiere Pro) and basic motion graphics.
• Ability to simplify financial concepts for a broad audience with engaging storytelling.
• Knowledge of YouTube SEO, thumbnail design, and platform algorithms.
• Data-driven mindset with experience in performance analytics (CTR, retention, conversions).
• Proficient in Cantonese and English.

About Lendela

Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape.

Since our inception, we have facilitated over 400,000 loan applications alongside more than 100 lending partners. In 2023, we successfully raised US$5 million in an oversubscribed Series A to scale our unique model across Asia Pacific. Our backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital. Lendela currently serves customers in Singapore, Hong Kong, and Australia.