Globalist International Holdings Limited

Key Responsibilities

Strategic Marketing Leadership:

Develop and execute the overarching marketing and brand strategy for the company, ensuring alignment with business goals and the company's vision.

Define and champion the brand positioning, emphasizing professionalism, trust, and customer-centricity across all markets.

Lead annual and quarterly marketing planning, budgeting, and forecasting.

Measure, analyze, and report on the performance of marketing campaigns, leveraging data to drive future strategies and ROI.

Team Leadership & Development:

Lead, mentor, and inspire a high-performing regional marketing team with diverse functions (Corporate Communications, Creative, Brand Operations, Content).

Foster a collaborative and innovative culture within the marketing team and across the organization.

Manage resource allocation and ensure the team is equipped with the tools and skills needed to excel.

Cross-Functional Collaboration:

Act as a key strategic partner to the Solution, Product, Sales, and Merchant Success teams to ensure integrated go-to-market strategies and consistent messaging.

Work closely with local market teams to understand their needs and ensure global strategies are effectively adapted and implemented.

Brand & Reputation Management:

Serve as the ultimate guardian of the company brand, ensuring all visual and verbal communications adhere to brand guidelines.

Oversee the Corporate Communications function in managing the company’s reputation, including crisis management and media relations.

Enhance brand authority and trust through strategic content, partnerships, and thought leadership.

Partnerships & Engagement:

Manage key strategic relationships with partners (banks, card schemes, SaaS providers) to augment marketing reach and capabilities.

Oversee community engagement initiatives and customer feedback loops to inform marketing strategies and foster loyalty.

Content & Digital Strategy:

Guide the development of a content strategy that produces engaging, educational materials (blogs, whitepapers, case studies, video) to build authority.

Oversee the social media strategy, ensuring a balance of brand professionalism and authentic human engagement.

Qualifications and Experience

Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.

8+ years of progressive marketing experience, with at least 5 years in a senior leadership role managing large, multi-disciplinary teams.

Proven experience in B2B2C marketing, preferably within FinTech, Financial Services, SaaS, or Technology.

A demonstrable track record of developing and executing successful, data-driven marketing strategies that have driven brand growth and business results.

Exceptional leadership skills with experience managing managers and mentoring talent across functions (creative, comms, operations).

Strong experience in brand development, positioning, and governance.

Excellent stakeholder management and communication skills, with the ability to influence at the executive level and collaborate across departments.

Experience operating in a regional (Asia Pacific) capacity is highly desirable.