Chao Tian Men

As a member of the Group’s Senior Leadership Team, the Vice President will report directly to the CEO and take full responsibility for the strategic planning, business development, and operational management of Hong Kong and overseas markets. This role is pivotal in driving the Company's international growth and scaling operations globally.

I. Job Responsibilities

1. Strategic Planning & Market Expansion

• Formulate mid-to-long-term development strategies, annual business objectives, and budget plans for Hong Kong and overseas markets based on the Group’s overall strategy.

• Lead target market selection, design market entry models (Direct Operation/Franchise/Joint Venture/Agency), and control the pace of expansion.

• Continuously monitor global F&B industry trends, regulatory changes, and competitive landscapes to adjust strategic direction and ensure sustainable growth.

2. Business Development & Execution

• Oversee the entire lifecycle of new market entry—from site selection evaluation, commercial negotiation, licensing applications, and supply chain setup to store opening preparations.

• Establish and manage the overseas franchise/partnership system, optimizing partnership policies while expanding and maintaining relationships with local partners and channels.

• Drive product localization and marketing adaptation based on local food culture, consumption habits, and legal regulations to enhance brand acceptance and influence.

3. Operations Management & Brand Building

• Establish robust organizational structures, management systems, and SOPs for overseas subsidiaries/branches to ensure compliance and efficient operations.

• Monitor key performance indicators (Revenue, Cost, Profit, Footfall, Customer Satisfaction) of overseas stores, identifying issues and implementing corrective actions promptly.

• Manage overseas brand image shaping, public relations activities, media cooperation, and crisis management to safeguard brand reputation.

4. Team Building & Cross-Cultural Management

• Build overseas headquarters and regional teams, including the recruitment, training, and succession planning of key positions.

• Foster cross-cultural integration and lead diverse, localized management teams with an international vision and strong execution capabilities.

• Coordinate communication and collaboration between Group HQ and overseas teams to ensure strategic alignment and resource synergy.

II. Job Requirements

• Education: Bachelor’s degree or above from a recognized university. An MBA or Master’s degree in Business Administration is preferred.

Over 10 years of senior management experience in the chain restaurant orProperty Industry

Minimum 5 years of hands-on experience managing overall operations in overseas markets (including Hong Kong); prior experience in successfully building a market from scratch (0-to-1) is highly valued.