Asia Society Hong Kong Center

Core purpose:

• Develop and manage compelling membership program that aligns with the Center’s mission;

• Manage membership recruitment, retention, and engagement to meet financial and growth targets;

• Ensure consistent stewardship and high-quality customer service to members and donors.

Responsibilities:

Strategy

• Work with senior leadership to develop and implement an annual membership plan with clear income, retention, and growth targets.

• Use data and segmentation to identify high-potential audiences and design tailored acquisition, upgrade, and retention strategies.

• Oversee membership databases/CRM, ensuring accurate records, effective segmentation, reporting, and basic analytics to inform decisions.

Membership growth & retention

• Oversee the full membership lifecycle: acquisition, onboarding, renewals, upgrades, and lapsed re-engagement.

• Design and deliver member benefits, communications, and experiences that demonstrate clear value and encourage renewal and upgrade.

• Lead member communications (newsletters, impact updates, appeals, acknowledgements, digital content) in collaboration with Communications colleagues.

• Ensure timely, professional responses to all members and prospects enquiries across channels.

Donor and patron development

• Develop and manage membership tiers and patron-level memberships, including benefit structures and upgrade pathways.

• Research, cultivate, and steward individual members and prospects, and develop appeals and regular touchpoints that support membership growth and retention.

• Support cultivation and stewardship through meetings, briefings, and acknowledgements.

Programmes, events, and partnerships

• Plan and deliver programs and experiences (e.g. member previews, briefings, small salons, fundraising galas) that drive engagement and renewal.

• Collaborate with internal stakeholders to integrate membership goals and conversion tactics into key public programs.

• Support major fundraising events (e.g. gala) by advising on member packages, benefits, and conversion/upgrade opportunities, and assist with event execution and stewardship.

Data, reporting, and insight

• Develop and maintain regular membership dashboards, including pipeline, churn, retention, and upgrade metrics.

• Track and analyze KPIs (e.g. total members, growth, retention rate, upgrades, revenue, event conversion) and provide regular reports and recommendations to leadership.

Requirements:

• A bachelor’s degree from a recognized university (international university preferred); a master’s degree is an advantage.

• Minimum 8–10 years’ relevant experience, including at least 3 years at managerial level, with substantial responsibility for membership or subscription-style programs.

• Demonstrated success in delivering membership growth and improved retention against set targets.

• Strong relationship-building skills with members and partners; comfortable articulating value and encouraging upgrades.

• Excellent written and verbal communication skills, including member communications and campaign copy.

• Comfortable working with CRM systems, segmentation, and basic data analysis to drive decision-making.

• Highly organized, collaborative, and able to manage multiple campaigns and deadlines in a fast-paced environment.

• Ability to work successfully with diverse constituencies; a good team player with strong attention to detail.

• A self-starter who is committed, forward-thinking, proactive, and able to work under pressure, with a strong drive to excel.

• Excellent command of spoken and written English and Chinese (Mandarin preferred).

Attractive remuneration package commensurate with qualifications and experience will be offered to the right candidate. Interested parties please apply with full resume stating date of availability and expected salary to hrhk@asiasociety.org.hk

All personal data collected will be used for recruitment purpose only. Applicants not hearing from us within 2 months may consider their applications unsuccessful and all personal data supplied will be destroyed within 6 months.