Electric Mobility

<p><strong>Summary</strong></p><p></p><p>We are looking for a skilled Facebook Ads Specialist to manage and optimize paid social campaigns for a wellness brand based in Hong Kong. You’ll work alongside our team during the launch phase of a new website and booking system, with a clear focus on reducing cost-per-conversion and boosting bookings. This is a remote freelance role with flexible working hours.<br><br><br><strong>RESPONSIBILITIES</strong><br><br>• Audit current Facebook Ads campaigns and identify areas for improvement.<br>• Set up and manage high-performing ad sets with refined audience targeting.<br>• Optimize campaigns through testing and creative iteration.<br>• Suggest and coordinate creative direction with our content team.<br>• Report weekly on ad performance and propose clear next steps.<br>• Collaborate with a Google Ads Specialist to ensure aligned ad strategies.<br>• Support testing of campaign-specific promotions (e.g. flash sales).<br><br><br><strong>REQUIREMENTS</strong><br><br>• Hands-on experience managing Facebook Ads for service-based businesses.<br>• Proven track record of lowering CPA and increasing ROAS.<br>• Strong skills in audience segmentation, ad copywriting, and visual ad strategy.<br>• Familiar with Meta Ads Manager, pixel tracking, and custom events.<br>• Able to work independently with strong ownership of performance.<br>• Bonus: Experience working with Asia-based audiences or Hong Kong market.</p><p></p><p><strong>You will be asked to answer the following questions when submitting a proposal:</strong></p><ol><li><p>Describe your recent experience with similar projects</p></li><li><p>How do you use metrics to inform your strategy?</p></li></ol><p></p>