Senior Social Media, Assistant Manager

Join our Clients innovative marketing team to lead high-impact social media strategies across YouTube, Instagram, Facebook, and LinkedIn. You'll craft viral-worthy content, grow engaged communities, and drive measurable results in a fast-evolving, regulated industry. This role offers real ownership, exposure to cutting-edge trends (short-form video, AI insights), and the chance to blend creativity with data-driven finance marketing—perfect for someone ready to level up from mid-level to senior impact.

Key Responsibilities

• Strategize, create, and publish high-performing content (key visuals, short/long-form videos, carousels, etc.) optimized for each platform's best practices — with strong emphasis on YouTube, Instagram, Facebook, and LinkedIn — to maximize reach, engagement, retention, and follower growth.

• Produce compelling video content using proven hooks, storytelling techniques, and visual elements to boost view-through rates, shareability, and algorithmic performance.

• Analyze performance data and audience insights to inform creative direction; collaborate with designers and copywriters to develop conversion-focused marketing assets and campaigns.

• Build and nurture vibrant online communities through proactive engagement, timely responses, conversation-starters, and loyalty-building initiatives.

• Plan, launch, and optimize paid social campaigns (including UGC, interactive formats, and personalized content) to achieve strong ROI and business goals.

• Partner closely with internal teams, influencers, and agencies on content ideation, production, and execution.

• Monitor, track, analyze, and report campaign performance, ROI, and key metrics; deliver actionable recommendations to continuously improve results.

• Keep ahead of emerging trends, platform algorithm updates, competitor strategies, and industry shifts; proactively suggest optimizations and new opportunities.

Requirements

• Bachelor’s degree in Marketing, Business, Finance, Communications, or a related discipline.

• At least 1–3 years of professional experience in social media management (more senior candidates welcome; title flexible based on experience).

• Proven success in growing and managing audiences across major platforms (YouTube, Instagram, Facebook, LinkedIn, TikTok essential).

• Hands-on proficiency with Meta Ads Manager (or equivalent tools like TikTok Ads, LinkedIn Campaign Manager) and strong ability to turn data into actionable campaign insights.

• Experience or strong interest in the finance industry is highly advantageous (regulatory knowledge a bonus).

• Excellent copywriting skills with a creative, visually oriented mindset; graphic/video editing abilities (e.g., CapCut, Premiere, Canva) preferred.

• Detail-focused yet able to balance analytical thinking with bold creative ideas.

• Familiarity with social media scheduling/analytics tools (Hootsuite, Sprout Social, Google Analytics, native insights) and comfort using them daily.

• Fluent in written and spoken English and Chinese (Mandarin and/or Cantonese proficiency strongly preferred for audience engagement in Hong Kong).