Product Marketing

<p>Duties include:<br>1. Product FBA deep analysis<br> - Decompose insurance company products into features, advantages, and benefits (FBA), establish a standardized analysis framework, and output a quantifiable product competitiveness report.<br> - Combine customer personas, market data and competitive product analysis to distill differentiated selling points and core value propositions, forming an actionable Insight that can be communicated.<br><br>2. Media matrix distribution and precise reach<br> - Design a multi-level media matrix (such as social media, vertical platforms, KOL cooperation, etc.) distribution strategy, and tailor content to specific markets (such as age, occupation, region, etc.).<br> - Monitor distribution effects, optimize content forms (text and images, short videos, live broadcasts, etc.) through A/B testing, and enhance conversion rates and brand awareness. <br><br>3. Data-driven decision making<br> - Use data analysis tools (such as Cross-Border BI, Excel Pivot Table) to track user behavior, identify high-potential customer groups and demand gaps, and feed back to the product optimization stage.<br><br>4. Cross-departmental collaboration<br> - Coordinate with product, actuarial, and underwriting departments to ensure marketing content is compliant and consistent with the actual product terms.<br><br>Job Requirements<br>1. Experience and skills<br> - More than 3 years of insurance/financial industry product marketing experience, familiar with the FBA methodological framework and insurance product design logic.<br> - Proficient in using data analysis tools (such as Excel, Power BI) and social media management platforms (such as Hootsuite, Meta Business Suite).<br> - Have the ability to transform data into insights and independently output implementable marketing strategies.<br><br>2. Core competencies<br><br><br><br></p> <div>Job Title: Product Marketing<br><br>Job Responsibilities<br>1. Product FBA deep analysis<br>- Perform feature-benefit-analysis (FBA) on insurance company products, establish a standardized analysis framework, and output a quantifiable product competitiveness report.<br><br><br>2. Media matrix distribution and precise reach<br><br>- Monitor distribution effects and optimize content forms (images and text, short videos, live broadcasts, etc.) through A/B testing to improve conversion rates and brand awareness. <br><br>3. Data-driven decision making<br>- Use data analysis tools (such as cross-border BI, Excel pivot tables) to track user behavior, identify high-potential customer groups and demand gaps, and feed back to the product optimization loop. <br><br>4. Cross-departmental collaboration<br>- Coordinate with product, actuarial, and underwriting departments to ensure marketing content is compliant and consistent with the actual terms of the product. <br><br>5. (Supplement general content) Continuously follow up on market trends and consumer demand changes, adjust and optimize marketing strategies to achieve long-term brand value growth and business goal achievement. <br><br>Work requirements<br>1. Experience and skills<br>- More than 3 years of insurance/financial industry product marketing experience, familiar with FBA methodological thinking and insurance product design logic. <br>- Proficient in data analysis tools (such as Excel, Power BI) and social media management platforms (such as Hootsuite, Meta Business Suite).<br>- Have the ability to transform data into insights, and independently output implementable marketing strategies. <br><br>2. Core competencies<br><br>- Excellent cross-team communication skills, adapting to the fast-paced strategic implementation needs. <br><br>- (Supplemental general content) Have good stress resistance and learning abilities, and be able to maintain innovative thinking and high execution efficiency in a rapidly changing market environment.</div>