Marketing Executive

<div>Marketing Executive</div><br><div>Job Responsibilities:</div><br><ul><li>Plan and execute SEM (search engine marketing), email marketing, and content marketing campaigns to increase brand exposure and conversion rates.</li><li>Write high-interactive content for the official website and social media, enhance brand influence and user engagement.</li><li>Regularly analyze digital marketing data, optimize advertising placement strategy and effectiveness.</li><li>Assist in organizing recruitment fairs, industry exhibitions, etc. physical activities, responsible for activity planning, on-site execution and follow-up effect tracking. </li><li>Manage official accounts on Facebook, Instagram, Xiaohongshu, WeChat, etc., monitor social trends, and plan topical content to enhance fan interaction and growth.</li></ul><br><div>Requirements:</div><br><ul><li></li><li>Familiar with SEM, SEO, EDM, etc., digital marketing tools and platform operations. </li><li>Have excellent writing and content planning skills, and be able to independently complete copywriting tasks.</li><li>Have good communication and coordination skills, and be able to effectively integrate cross-departmental resources.</li><li>Sensitivity to social media trends, with creative thinking and data analysis abilities.</li></ul>