Market marketing and promotion officer

Active today

HK$ *****

Master

3 to 5 yrs exp

HK work permit required

5 days per week

HongKong

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Marketing and promotion officer

Job Responsibilities

Plan and execute local and regional market promotion activities, including exhibitions, roadshows, community promotion and online publicity, etc., to enhance brand awareness and user participation.
Collaborate with design, public relations and sales teams to coordinate the production and release schedule of promotional materials (such as posters, short films, social media platform posts, email newsletters, etc.).
Analyze target audience characteristics and consumption behavior, use data tools to monitor activity effectiveness (such as exposure rate, conversion rate, interaction rate), and regularly submit optimization recommendation reports.
Maintain and expand media, KOL, social groups and partner relationships, coordinate resources to support the smooth implementation of joint promotion plans.
Support the launch and promotion of new products or services, participate in market positioning research, competitive product analysis, and promotion strategy formulation.

Work requirements

Have a college degree or above, majoring in marketing, communication, business management or related fields is preferred; fresh graduates are welcome to apply, but they must demonstrate proactive and creative thinking.
Having 1 to 3 years of marketing promotion, brand communication or event execution related work experience; familiar with the Hong Kong local market environment and consumer habits, those who are familiar with it are better.
Have basic digital marketing knowledge, be able to operate mainstream platforms such as Facebook, Instagram, YouTube and WeChat, understand the basic concepts of SEO/SEM, email marketing and content operation.
Have good writing and speaking skills in Chinese and English, be able to write promotional copy, presentation files and external communication materials independently; Cantonese is the daily working language, Mandarin and English have basic communication skills.
Have cross-department collaboration awareness, time management skills and multi-task processing experience, and be able to ensure project quality and progress under tight deadlines.

Benefits

Competitive monthly salary and performance bonuses, based on individual contributions and team results, are distributed annually as a performance bonus.
Enjoy statutory public holidays, paid annual leave (12 days on first year of employment, increasing up to 18 days with service), paid sick leave (12 days per year) and maternity/paternity leave.
Provide continuous professional development support, including internal training, external course subsidies and industry symposium participation opportunities, and encourage the acquisition of relevant professional certifications.
Flexible work schedule (core office hours are 10 am to 4 pm), work can be negotiated in a hybrid office mode to meet the needs of the job.

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