Plan, execute, analyze and report on SEM (MUST familiar with PPC) / SEO (preferred) campaigns using Google Ads on e-Commerce platform
Analyze the SEM marketing campaign reports to maximize the ROI
Responsible for the development and implementation of other digital marketing programs and e-Commerce platforms
Update the company online store, social media platforms & design promotion material
Manage the daily product listings, pricing and competitive offering analysis on major e-commerce platforms, Amazon marketplace is highly appreciated
Product Listing & e-Store Management:
Responsible for daily operations including but not limited to creating and translating product content for new arrivals on major e-commerce platforms worldwide (14 countries), e-mail inquiry answering in English;
Maintain and enhance smooth operation of the apparels B2C e-commerce online platform;
Prepare and analyze e-commerce reports and provide insight;
Assist ad-hoc duties as required
Requirements:
Diploma or above in any disciplines, preferably in Marketing, Business Studies, e-Commerce and Digital marketing or other relevant disciplines
Min. 2-3 years of working experience in e-commerce, digital marketing especially experience of SEM marketing
Familiar with the operations of Amazon is highly desirable, while experience in other B2C e-commerce online business and platforms is also an advantage
Practical experience in Facebook and/or IG advertising, Google Analytics, Google Ads and other digital channels
Good command of written and spoken English and Chinese
Responsible, initiative, self-motived, detail-oriented and positive