Senior Content Creative / Copywriter

Position Summary:

Will be responsible for the creative writing across all brand communications. You will craft compelling content that reflects the brand’s tone and values — whether it’s brand storytelling, product descriptions, social media posts, advertising copy, or campaign slogans. Your words will help build emotional connections between the brand and its users.

Key Responsibilities:

• Write high-quality copy for all brand communication materials including website content, press releases, event copy, advertisements, and more;

• Develop product descriptions and user-facing messages that enhance product value and appeal;

• Help define and maintain the brand’s tone of voice across all platforms;

• Collaborate with marketing teams to provide creative copywriting support;

• Analyze audience feedback and performance data to continuously refine copy effectiveness;

• Participate in brand strategy and contribute creative ideas for marketing campaigns

Requirements:

• Bachelor’s degree or higher in Marketing, Communications, Journalism, Advertising, Literature, or related fields;

• Minimum 2 years of experience in copywriting, preferably with copywriter experience in 4A advertising agency

• Fluent in both written and spoken Cantonese and English (Mandarin is a plus);

• Strong command of Chinese language with excellent writing and editing skills;

• A keen understanding of brand language and the ability to translate abstract concepts into relatable, impactful copy;

• English copywriting skills is preferred;

• Creative thinker with strong communication, collaboration, and cross-functional teamwork abilities;

• Familiarity with FinTech industry is highly preferred