CFD Fintech China Marketing (China Based Remote)

Our client is a globally regulated CFD broker, founded in 2017 and regulated in UK (FCA), UAE (ESCA/DIFC), and Seychelles (FSA) licenses, with international offices in 13 countries and 200 professional team across the regions.

Key Responsibilities:

Content Creation & Localization

• Create high-quality, engaging financial content (articles, social media posts, market analysis summaries, and video scripts) tailored specifically for the China market.

• Translate and adapt global marketing campaigns from English to Mandarin, ensuring cultural relevance and accurate use of terminology.

• Maintain a consistent brand voice across all channels while adhering to local regulatory guidelines.

Social Media & Community Management

• Manage and grow the companys presence on key Chinese social media platforms (e.g., WeChat, Weibo, Douyin, Zhihu, and relevant trading forums).

• Monitor community engagement, respond to inquiries in a timely manner, and foster a loyal trader community.

• Analyze social media metrics to track performance and optimize future campaigns.

Brand Management

• Act as the brand guardian for the China region, ensuring all visual and written assets align with the companys global brand image.

• Collaborate with the design team to produce localized creatives (banners, landing pages, brochures) that convert.

Market Research & Collaboration

• Stay updated on competitor activities and trends within the Chinese market.

• Work closely with cross-functional, multi-cultural teams (Sales, Support, Compliance) to align marketing efforts with business goals.

Experience and Qualifications:

• Industry Experience: Minimum 2 years of proven marketing experience within the CFD online trading industry.

• Candidates without this specific experience will not be considered.

• Language Skills: Native or bilingual proficiency

• Content Skills: Exceptional copywriting and content creation skills, with the ability to

  simplify complex financial concepts for retail traders.

• English Proficiency: Good command of written and spoken English to communicate

  effective with HQ and global teams.

• Digital Knowledge: Deep familiarity with the Chinese digital ecosystem (WeChat, Weibo,

  etc.) and user behaviours.

• Team Experience: Previous experience working within international or multi-cultural teams.

• Education: Bachelors degree in marketing, Communications, Finance, or a related field.

• Technical Skills: Basic knowledge of SEO (Baidu), or graphic design tools

  (Canva/Photoshop) is a plus.