平台專員

<p>Duties:</p><ul><li>Google Marketing Platform (GMP) Expertise & Client Enablement:</li><li>Serve as the Subject Matter Expert (SME) for Google Marketing Platform products (CM360, DV360, SA360).</li><li>Be the primary responder and solution provider for complex customer GMP technical inquiries, ensuring high standards of quality, accuracy, and communication.</li><li>Assist in customer onboarding and training for GMP to enable platform adoption and proficiency.</li><li>Support the Customer Success Manager with in-depth platform audits and strategic consultations.</li><li>Support the verification and audit of media tags implemented via GTM to ensure accurate campaign tracking</li><li>Create and maintain essential documentation for product updates, roadmaps, and best practices.</li><li>Supporting Digital Analytics Projects & Client Engagements:</li><li>Assist in the analytics project lifecycle, including providing input for consulting, supporting implementation & conducting QA</li><li>Contribute to the entire CRO experiment lifecycle, including experiment setup, execution, and analysis using platforms like AB Tasty and VWO.</li><li>Collaboration & Ad-hoc Projects:</li><li>Collaborate closely with internal teams to deliver holistic Digital Maturity solutions.</li><li>Handle various ad-hoc projects as assigned, contributing to team success and innovation.</li></ul><p><br>Requirements:</p><ul><li>Experience: 3-4+ years of experience in digital marketing, digital analytics, ad tech or related fields. Experience in a role supporting consulting or client services is highly valued.</li><li>Bachelor’s Degree in Marketing, Communications or related disciplines.</li><li>Resilient, curious, and possess a strong growth mindset.</li><li>Proactive and self-motivated, with the ability to work effectively both independently and as part of a team.</li><li>A strong willingness for continuous learning and adaptation in a fast-evolving industry.</li><li>Comfortable working in a fast-paced, multinational environment and collaborating with distributed teams.</li><li>Excellent verbal and written communication skills in both English and Chinese (Cantonese and Mandarin), with the ability to clearly articulate technical concepts and provide effective client support.</li><li>Strong presentation skills, particularly in assisting with or delivering training and workshops.</li><li>Ability to contribute effectively to client discussions and support client relationship management.</li><li>Effective at multitasking and prioritization in a dynamic environment.</li><li>Technical Knowledge & Tools:</li><li>Hands-on experience in CM360/DV360/SA360.</li><li>Understanding of media trafficking, ad operations, and campaign measurement principles.</li><li>Knowledge of Programmatic advertising and SEM.</li><li>Experience in a customer service/support or technical support environment is preferred.</li><li>Experience in technical writing is preferred.</li><li>Experience in GA, GTM is a plus.</li><li>Proven experience with the entire CRO experiment lifecycle, including experiment setup, execution, and analysis using platforms like AB Tasty and VWO is a plus.</li><li>Basic knowledge of HTML, CSS, and JavaScript is a plus.</li></ul>