Media Relations Executive

Our client is a premier exhibition organizer, connecting industries, ideas, and people worldwide. Were seeking a dynamic Media Relations Executive to amplify our brand presence and drive impactful media partnerships.

What You'll Do

• Build Influence: Cultivate strong relationships with journalists, publications, and key opinion leaders across the media landscape.
• Drive Visibility: Negotiate media agreements, unlock promotional opportunities, and maximize ROI through strategic collaborations with B2B and B2C outlets.
• Expand Reach: Harness mass media and OOH platforms (billboards, transport, apps) to attract targeted audiences and boost event attendance.
• Craft Stories: Lead the creation and distribution of compelling press releases that capture attention and generate coverage.
• Measure Impact: Track and analyze media performance, KPIs, and effectiveness to continuously refine strategies.
• Go Global: Represent the brand at overseas promotional events, collaborating with international media partners to strengthen global presence.

What We're Looking For

• Degree in Marketing, Communications, or Business-related discipline.
• Minimum 3 years experience in media relations—exhibition industry background is a plus.
• Strong bilingual communication skills (Chinese & English) with excellent writing ability.
• Proficiency in MS Office and a knack for detail, organization, and independent work.
• Willingness to travel across Mainland China and internationally.
• Immediate availability is highly preferred.