Digital Graphic Designer (Marketing & AI Content Creation)

Position Title: Digital Graphic Designer (Marketing & AI Content Creation)

Department: Marketing / Promotion

Role Overview

We are seeking a Digital Graphic Designer with strong expertise in AI-assisted graphic generation, poster design, and social media content creation. The ideal candidate will blend traditional design skills with cutting-edge AI tools to produce visually compelling marketing materials, maintain brand consistency, and drive engagement across digital platforms.

A. Key Responsibilities

1. AI Graphic Generation

- Utilize AI-powered design tools to create innovative visuals for campaigns.

- Experiment with generative design workflows to enhance productivity and creativity.

2. Poster & Print Design

- Design promotional posters, flyers, and in-store marketing materials.

- Ensure designs align with brand guidelines and campaign objectives.

3. Social Media Content Creation & Maintenance

- Develop engaging graphics, animations, and layouts for platforms such as Instagram, Facebook, LinkedIn, Little Red Book, BiliBili and TikTok.

- Maintain a consistent posting schedule and update visual assets regularly.

- Collaborate with the marketing team to plan and execute promotional campaigns.

4. Promotion Design

- Create digital ads, banners, and promotional visuals for online campaigns.

- Adapt designs for multiple formats (web, mobile, print).

- Monitor performance metrics and refine designs based on audience engagement.

5. Collaboration & Workflow

- Work closely with marketing, product, and sales teams to translate campaign ideas into impactful visuals.

- Contribute to brainstorming sessions and provide creative input on brand storytelling.

B. Requirements

- Bachelor’s degree in Graphic Design, Visual Communication, Marketing, or related field.

- Proven experience in digital design, poster creation, and social media content.

- Familiarity with AI design tools.

- Strong understanding of social media trends, formats, and engagement strategies.

- Excellent communication skills and ability to work in a fast-paced environment.

- Creative mindset with attention to detail and brand consistency.

C. Preferred Skills

- Experience with motion graphics and video editing.

- Knowledge of SEO and digital marketing principles.

- Ability to analyze campaign performance and adjust creative strategies.

- Bilingual proficiency (e.g., English and Chinese) for regional marketing campaigns.

D. Performance Indicators

- Quality and creativity of design outputs.

- Engagement metrics on social media campaigns.

- Timely delivery of promotional materials.

- Contribution to brand growth and visibility.