Digital Marketing & IT Systems Optimization Manager

<p><strong><u>Responsibilities</u></strong></p><p><strong>Digital Marketing Module</strong></p><p>1. Lead and implement digital strategies for Greater China beauty market to build brand awareness and drive business growth</p><p>o Revamp our company website and monitor the performance using analytics tools and provide recommendations for improvement.</p><p>o Build end-to-end acquisition-conversion-retention systems on digital channels (e.g. Company website / Douyin / RED / WeChat)</p><p>2. Tech-driven marketing optimization:</p><p>o Analyze user behavior through SPSS/Google Analytics and dynamically optimize advertising, to increase sales / customers</p><p>o Shop suitable AI tools to predict beauty products trend and provide stock level reports.</p><p>o Upgrade the current appointment scheduling system by having automate bookings and reminders system.</p><p>3. Source upstream manufacturers of skin care material and provide integration / corporation solutions for better cost and quality control. </p><p><strong>IT Systems Optimization Module</strong></p><p>4. Integrate & upgrade current beauty operation systems:</p><p>· Reengineer our CRM (booking/member/inventory systems) bridging WeChat ecosystem with HK IT infrastructure</p><p>· Develop digital service tools (e.g. e-manuals/AI skin diagnosis/treatment effect simulators and etc.)</p><p>5. Data platform development:</p><p>o Build unified analytics platform integrating POS, online behavior & CRM data</p><p>o Deliver real-time dashboards for stores (footfall prediction/service conversion/churn alerts)</p><p>6. Drive continuous improvements in infrastructure design, configuration management, operations automation, and cost optimization</p><p></p><p><strong><u>Requirements</u></strong></p><p>· University degree holder, preferrable in IT or automation or AI disciplines.</p><p>· 5+ years working experience in beauty industry</p><p>· Proven track record of E-commerce system development / Store digitalization / KOL livestreaming tech platform</p><p>· Knowledge of Marketing Systems: Google Analytics/SPSS/Douyin/WeChat SCRM </p><p>· Experience in handling data architecture and strong integration skills of: API connectivity (POS-ERP integration experience required)</p><p>· Cross-boarding experience: adapted Mainland digital solutions for HK market (e.g. WeChat-Instagram synergy) will be an advantages</p><p>· Understand regulatory differences of HK and China.</p>