Regional Performance & Social Media Manager

A leading digital marketing agency is expanding its regional team and seeking a proactive Regional Digital Manager to nurture client partnerships and drive high-performance campaigns across Asia-Pacific markets.

Key Responsibilities

• Oversee and advance relationships with clients across the region while managing the delivery and results of digital advertising initiatives in various territories

• Handle and track regional digital service projects, covering paid search (SEM), social platform advertising, and programmatic media buys

• Develop, launch, and refine digital advertising efforts tailored to regional client needs

• Serve as the primary liaison for clients in the region, facilitating clear communication and ensuring strategies match business objectives

• Partner and negotiate with digital publishers and media suppliers for effective media placement across platforms and countries

• Foster enduring client partnerships and deliver exceptional service to achieve outstanding satisfaction levels

• Work closely with in-house teams (creative, technical, and operations) to produce digital assets such as display banners, landing pages, micro-sites, and social content

• Evaluate campaign data to deliver insightful reports, optimisation suggestions, and fresh growth ideas to clients

• Respond to client requests through calls, emails, and meetings, including coordination across markets

Requirements

• University degree or higher in Marketing, Business, Advertising, Communications, or related field

• In-depth knowledge of digital advertising channels, including paid search, social media ads, programmatic, and online publishing

• Proven background in performance-driven marketing and comfort with web analytics and key metrics

• At least 3 years of hands-on experience in digital marketing or agency settings

• Outstanding relationship-building, presentation, and client-facing abilities

• Fluent in spoken and written English and Chinese (Cantonese & Mandarin)

• Proficient in Microsoft Office (Word, Excel, PowerPoint) and Chinese word processing

Regional Performance & Social Media Manager

• Coordinate and deepen cooperation with customers in the Asia-Pacific region, and take the lead in executing and achieving digital advertising projects in various markets

• Based on customer demand in different markets, plan, launch and continuously optimize digital advertising activities

• Act as the main window for regional customers, ensure that the strategic direction is consistent with the customer's business goals, and maintain efficient and transparent communication

• Coordinate and cooperate with major digital publishing platforms and media suppliers to promote cross-border and cross-platform media placement strategies

• Establish long-term stable customer partnership, provide high-quality services to enhance customer satisfaction and loyalty

• Collaborate with internal creative, technical and operational teams to co-create digital assets such as display ads, landing pages, microsites and social media content

• Analyze advertising campaign data, provide insightful reports, optimization recommendations, and emerging growth opportunities to customers

• Bachelor's degree or above in marketing, business, advertising, communication or related fields

• Familiar with various digital advertising channels, including paid search, social media advertising, programmatic buying, and online publishing ecosystem

• At least 3 years of practical work experience in digital marketing or advertising agencies

• Excellent customer relationship management skills, presentation skills, and external communication performance

• Fluent writing and speaking skills in English and Chinese (with a focus on Cantonese and Mandarin)

• Proficient in using the Microsoft Office suite (Word, Excel, PowerPoint) and Chinese word processing