Social media and content marketing specialist

Social media and content marketing specialist

We are recruiting a marketing talent who can independently manage brand Social Media, mainly responsible for two brands under the company:

* Health supplement brand

* Women's intimate care brand

Two brands have different positioning and target audiences, so you need to plan content direction, visual style, copy tone, and promotion strategies based on different brand images.

This position is not just about daily posting, but about hoping you can independently plan and execute from content ideation, copywriting, design, short videos, AI application, KOL collaboration, fan interaction and data analysis.

Work content

[Social Media Management]

* Independently manage two brands on Instagram, Facebook, Xiaohongshu, YouTube, etc. Social Media

* Plan monthly Content Calendar, schedule posts and content themes

* Maintain visual, tonal, and brand image consistency between the two brands

* Keep an eye on Social Media Trends, hot topics and market movements to discover suitable content themes for your brand

[Content creation and design]

* Independently conceive and create Social Media Post

* Write product introductions, brand stories, educational content, promotional copy, and event content

* Independently design Social Media images, ad graphics, posters and other promotional materials, and understand how to use AI to improve efficiency

* Shoot and edit IG Reels, Facebook Reels, Xiaohongshu short videos, and YouTube Shorts

* Understand basic product photography, composition, and visual presentation

* Make good use of AI tools to assist in image generation, video production, copywriting and Content Creation, and improve content quality and work efficiency

[KOL / KOC / Amateur collaboration]

* Actively seek out suitable KOLs, KOCs, amateur bloggers and Content Creators for both brands

* Discuss product trials, unboxing, Reels, shorts, graphics, and other brand collaborations

* Select suitable cooperation objects according to brand positioning and target customers

* Responsible for the complete process from liaison, Brief, sending products, following up, and publishing Post to cooperation results

* Build and maintain brand KOL/KOC collaboration resources

[Event and fan interaction]

* Plan Giveaway, raffles, holiday promotions, brand interactions, and other Social Media Campaigns

* Brainstorm ways to increase Followers, Engagement, Reach and brand exposure

* Actively interact with fans to build relationships between brands and consumers

* Respond to Social Media comments, Inbox and general product inquiries

* Properly handle customer issues and opinions on Social Media

* Plan interactive content and community activities suitable for different brands

[Data analysis and optimization]

* Regularly analyze data from Instagram, Facebook, Xiaohongshu, YouTube, etc. social media platforms

* Monitor Followers, Reach, Engagement, Views, etc. performance

* Analyze different content and Campaign effectiveness

* Adjust content direction and promotion strategy based on data

* Regularly organize Social Media Report and propose improvement suggestions

Position requirements

* Have Social Media, Content Marketing, Digital Marketing or relevant work experience

* Able to independently manage brand Social Media, rather than just responsible for single design or post work

* Have good Chinese writing skills and be able to adjust the tone to different target groups

* Have good visual aesthetics and basic brand awareness

* Familiar with Photoshop, Illustrator, Canva or other design tools

* Familiar with CapCut, Premiere Pro or other short film editing tools

* Familiar and willing to use AI tools for image, video, and content creation

* Familiar with the platform characteristics of Instagram, Facebook, Xiaohongshu and YouTube

* Priority will be given to those with KOL/KOC/Amateur collaboration experience

* Priority will be given to those with experience in health supplements, women's care, beauty, health or FMCG brands

* Sensitive to Social Media Trends, with Content Sense and creativity

* Proactivity, sense of responsibility, and good time management skills

* Able to complete the entire process of Idea → Content → Design → Publish → Engagement → Review independently

We provide

Shuangliang

Paid annual leave

Birthday leave

Please provide when applying

* Personal resume

* Expected date of employment

* Past management of Social Media Account

* Reels / Shorts / Xiaohongshu short films

We are looking for someone who can truly take over two brand Social Media independently, rather than simply being responsible for posting. You need to know how to build appropriate content, image and community based on different brand positioning, and continuously expose the brand and increase fans.