Brand & Customer Experience Manager, Regional – Premium Brand (Ref. No.: 27661)

· Our client, a leading premium brand, is seeking a high-calibre individual for this position.

· Responsibilities:-

• Champion and elevate the brand across the regional market, ensuring alignment with global positioning while tailoring approaches to local market nuances.

• Contribute to the development and execution of integrated brand and communication strategies that support business objectives, drive brand performance, and shape actionable brand plans.

• Design meaningful consumer experiences and implement brand activation initiatives to boost engagement, conversion, and loyalty.

• Organize regional B2B and B2C events that reinforce brand relevance.

• Develop communication strategies for brand activation efforts, including paid media, social media, and influencer engagement.

• Collaborate closely with business units and the central team to roll out global brand, sponsorship, and trade fair strategies in local markets.

• Evaluate and support potential brand partnerships, such as with chefs and athletes.

· Requirements:-

• Champion and elevate the brand across the regional market, ensuring alignment with global positioning while tailoring approaches to local market nuances.

• Contribute to the development and execution of integrated brand and communication strategies that support business objectives, drive brand performance, and shape actionable brand plans.

• Design meaningful consumer experiences and implement brand activation initiatives to boost engagement, conversion, and loyalty.

• Organize regional B2B and B2C events that reinforce brand relevance.

• Develop communication strategies for brand activation efforts, including paid media, social media, and influencer engagement.

• Collaborate closely with business units and the central team to roll out global brand, sponsorship, and trade fair strategies in local markets.

• Evaluate and support potential brand partnerships, such as with chefs and athletes.

· Company Overview

· Global Executive Consultants Limited (GlobalExec) is one of the most successful and fast growing total human resources solution providers in Asia. We specialize in industries including Banking & Finance, Information Technology, Commerce, Retails, FMCG and Luxury etc. We work with many leading reputable Banks, Financial Institutions and many Multinational Corporations. Our Consultants are all experienced professionals in specialized industries that possess strong business acumen and commercial awareness, hence able to deliver our best practice at all time.

· Address: Suite 602-3, 6/F, Wing On Centre, 111 Connaught Road Central, Hong Kong

· Tel: +852 3551 9300

· Fax: +852 3551 9400

· E-mail: hongkong@globexec.com

· Website: www.globexec.com

· For other vacancies, please visit our website at https://www.globexec.com/en/job-seeker/job-opening