Marketing Manager – Premium Sports Brand

Job duties:

Brand & Marketing Strategy

• Develop and execute integrated marketing strategies to elevate the brand within the premium to luxury segment.

• Strengthen brand positioning through storytelling, craftsmanship messaging, and premium product narratives.

• Ensure all marketing initiatives align with global brand direction and local market needs.

Campaign Management

• Lead 360° campaigns across digital, retail, social, PR, and partner channels.

• Plan seasonal launches, key product stories, and brand moments with elevated, luxury‑grade execution.

• Manage campaign calendars and ensure consistent, high‑quality brand expression.

Consumer Insights & Market Analysis

• Analyse premium consumer behaviour, lifestyle trends, and competitors in the luxury/performance category.

• Use insights to shape product focus, communication tone, and go‑to‑market plans.

Partnerships & Influencers

• Build premium‑aligned partnerships (athletes, creators, lifestyle KOLs) to strengthen brand desirability.

• Identify and manage influencer collaborations that reflect luxury aesthetic and brand integrity.

Retail & VM Support

• Collaborate with retail teams to deliver premium in‑store marketing, storytelling zones, and elevated touchpoints.

• Support visual merchandising with campaign assets, product stories, and brand‑driven retail experiences.

Digital & Social Marketing

• Oversee content creation that communicates premium performance, innovation, and brand prestige.

• Ensure digital channels reflect premium positioning, tone, and visual identity.

Event & Activation Management

• Plan and execute high‑impact brand events, launches, and athlete/community activations.

• Maintain luxury‑level details in event design, guest experience, and brand storytelling.

Budget & Agency Management

• Manage marketing budgets efficiently while maintaining premium standards.

• Oversee agencies (creative, PR, digital) to ensure elevated brand execution.

Cross‑Functional Collaboration

• Work closely with product, retail, sales, and global marketing teams for seamless go‑to‑market alignment.

• Ensure product stories are clearly translated across retail, digital, and media channels.

Requirements:

• 5–8+ years of marketing experience in premium or luxury brands (sportswear, fashion, lifestyle, beauty, or accessories).

• Proven track record managing 360° brand campaigns, product launches, and multi‑channel marketing.

• Experience in premium storytelling, brand elevation, and luxury‑grade creative execution.

• Strong understanding of premium consumer behaviour , lifestyle trends, and luxury positioning.

• Background collaborating with retail, digital, VM, PR, and e‑commerce teams.