Digital Media Promotion Officer

<p>Job Responsibilities</p><ul><li>Contact potential customers proactively through phone, email or in-person visits, and promote our digital marketing services to achieve our set business goals.</li><li>Monitor and proactively follow up on project execution progress and work scope, ensure projects are completed on time and meet customer expectations and timelines.</li><li>Plan, organize and analyze various online marketing activities, covering Xiaohongshu, Douyin, Facebook, Instagram and KOL cooperation platforms, and optimizing execution effectiveness.</li><li>Based on market trends and customer needs, develop innovative electronic marketing strategy solutions to enhance brand awareness and sales performance.</li><li>Participate in the organization of various sales and marketing activities, including industry association activities, exhibitions, seminars and press release writing, etc., to enhance market visibility.</li></ul><p>Work requirements</p><ul><li>Have relevant marketing, business management or communication field education, and have digital marketing or business development related work experience.</li><li>Familiar with the operation mechanism and promotion functions of mainstream social platforms such as Facebook, Instagram, Threads, Xiaohongshu, etc.</li><li>Proficient in Photoshop, Canva, etc. flat design software, with good aesthetic concepts and layout skills.</li><li>Have the ability to plan, shoot and edit videos, and be able to independently complete short film production (those who can use Premiere, Final Cut, Jianying tools are preferred).</li><li>Have excellent writing skills and be able to write compelling post, ad copy, and press releases.</li><li>Sensitive to market trends and online topics, good at digging hotspots and integrating them into brand content creation.</li><li>Have project management skills, be able to handle multiple tasks within a deadline and ensure quality.</li><li>Have good communication and coordination skills, and be able to effectively cooperate with cross-functional teams and external partners.</li><li>Active and creative thinking, willing to try new tools and forms to promote brand innovation.</li></ul>