Officer (Public Affairs, Social Media & Crisis Management)

Responsibilities:

• Outline goals, define target audiences with appropriate social media and digital platforms to convey client’s messages
• Formulation and implementation of social media strategies with action plans
• Assist clients to identify issues and manage the social media sentiments
• Develop, manage and update social media accounts of brands
• Support daily operation of engaging and promotional content development, ad boosting and ad placements for all social media platforms
• Contribute to idea generation and execution of social media-driven campaign, including but not limited to videos, social posts, AR filters, KOL employment and 3rd party platform ad placement.
• Collaborate with internal or external clients to initiate and execute campaigns and routine content
• Improve continuously by capturing and analysing the appropriate social data and insight
• Handle ad hoc projects on request basis

Requirements:

• Diploma or Degree or above in Marketing, Communications, Journalism, Media or other related discipline
• At least 1 year of relevant experience in social media and digital advertising (Fresh graduates will also be considered)
• Strong research, analytic and writing skills
• Familiar with the ecology of different online forums and social platforms (including Facebook, Instagram, YouTube, Xiaohongshu, WeChat, etc.)
• Media background is a huge plus
• Salary depends on experience and qualification