行銷經理

<div> Job Responsibilities<br> <ul> <li>Responsible for developing and executing a comprehensive integrated marketing plan to ensure consistency with the company's business objectives and target audience needs.</li> <li>Conduct in-depth market research and competitive analysis, identify new market opportunities and development trends.</li> <li>Identify your target audience, their needs and online behavior characteristics, and set clear, measurable, achievable, relevant and time-bound marketing goals based on this information.</li> <li>Establish and maintain a unified brand voice and information delivery across all marketing channels.</li> <li>Evaluate the effectiveness of marketing activities and develop optimization strategies to improve overall performance.</li> <li>Develop and manage marketing budgets, and track the return on ad spend (ROAS) for all marketing activities.</li> <li>Comprehensive supervision of digital marketing activities, including SEO, social media marketing, email/WhatsApp marketing, paid advertising, and content marketing.</li> <li>Responsible for keyword research, on-page and off-page optimization, technical SEO audit, and tracking website ranking changes.</li> <li>Develop and implement an engaging social media marketing plan, conduct promotion activities on multiple platforms (such as Facebook, Instagram, Xiaohongshu, YouTube, etc.), and manage social media advertising, influencer marketing, and social media listening.</li> <li>Design and execute targeted email/WhatsApp marketing campaigns, including welcome emails, nurturing emails, promotional messages, and automated re-marketing sequences.</li> <li>Lead the media placement team, optimize paid advertising activities through the most effective channels to maximize investment returns.</li> <li>Guide the team to develop and publish high-quality content (such as blog posts, articles, whitepapers, videos, information graphics) to attract and retain target audiences.</li> <li>Lead, develop and motivate a professional marketing team.</li> <li>Develop a marketing operations manual and best practice guide, providing guidance, training and performance feedback to team members.</li> <li></li> <li>Continuously follow the latest marketing trends, technologies and best practices, attend industry conferences, seminars and webinars, and expand your knowledge and network.</li> <li>Continuously explore new marketing opportunities and technologies, and push the team to innovate.</li> <li>Increase brand awareness and market share, achieve significant potential customer growth and customer acquisition.</li> <li>Successful execution of marketing activities that bring measurable investment return rates.</li> <li>Continuously improve marketing processes and team overall performance.</li> </ul> </div> <div> Work requirements<br> <ul> <li>Bachelor's degree in marketing, business or related fields.</li> <li>At least 5 years of experience in a fast-paced environment as a marketing management position.</li> <li>Have successfully planned and executed high-conversion rate digital marketing activities across multiple channels.</li> <li>Have a deep understanding of SEO, social media marketing, email marketing, paid advertising, and content marketing.</li> <li>Excellent data analysis and problem-solving skills, able to extract valuable insights from data.</li> <li></li> <li>Have CRM and marketing automation platform usage experience (such as HubSpot, GHL, Skool, etc.).</li> <li>Data-driven, focusing on achieving measurable results.</li> </ul> </div>