Social Media Manager

Position Overview

We are seeking a strategic and creative Social Media Manager to lead our digital presence, cultivate an engaged wellness community, and drive measurable growth across all social platforms. This role bridges content creation, community management, and performance marketing to establish Auraecell as an authority in integrative wellness.

Key Responsibilities

Brand & Content Strategy

• Develop and execute a comprehensive social media strategy aligned with Auraecell's BRT (Bio-Resonance Therapy) services, TCM offerings, supplement lines, and flower essence therapies

• Build and elevate the founder's personal brand/IP through storytelling, thought leadership content, and expert positioning

• Create content pillars that balance educational health content, product storytelling, client testimonials, and behind-the-scenes practitioner expertise

Platform Management

• Manage and grow presence across Instagram, Facebook, TikTok, YouTube, Xiaohongshu (Little Red Book), WeChat, and emerging platforms relevant to wellness audiences

• Adapt content formats for each platform's unique algorithm and user behavior

• Monitor platform trends, wellness industry conversations, and competitor activity

Community Building & Membership

• Design and implement strategies to convert followers into community members and loyal clients

• Support the development of Auraecell's membership program through exclusive content, member-only groups, and loyalty initiatives

• Foster two-way engagement: respond to comments, DMs, and facilitate user-generated content campaigns

Campaign Execution

• Plan and execute product launch campaigns for supplement lines and new service offerings

• Collaborate with TCM practitioners, aromatherapists, and nutrition experts to create credible, compliant health content

• Coordinate with Sales & Marketing Manager on promotional calendars, discount tiers, and MOQ campaigns

Performance & Analytics

• Track KPIs: engagement rate, follower growth, conversion to consultations/product sales, cost per acquisition

• Provide weekly/monthly reporting with actionable insights to optimize content strategy

• A/B test content formats, posting times, and messaging approaches

Qualifications

Essential:

• Bachelor’s in Marketing, Communications, Nutrition Science, Kinesiology, or related wellness field.

• 3+ years social media management experience, preferably in wellness, beauty, lifestyle, or health sectors

• Proven track record growing brand accounts (10K+ to 100K+ followers) and driving commercial outcomes

• Native-level proficiency in Chinese (Cantonese and/or Mandarin) and English

• Strong understanding of Hong Kong/Mainland China wellness market and consumer behavior

• Experience with creator/influencer collaboration and micro-influencer program management

• Proficiency in content creation tools (Canva, CapCut, basic photo/video editing)

Preferred:

• Background in TCM, nutrition, aromatherapy, or holistic health (or demonstrated ability to learn complex wellness concepts quickly)

• Experience building founder IP or personal branding campaigns

• Familiarity with CRM and client management systems for wellness businesses

• Understanding of health advertising regulations and compliance in Hong Kong/China markets

What Success Looks Like

• Month 1: Audit current presence, establish content calendar and develop social media strategy

• Month 2- 6 Achieve 30% month on month growth of member and follower growth, establish consistent engagement rate above industry benchmark, launch first membership/community initiative

• Month 7-12: Drive measurable revenue attribution from social channels (consultation bookings, supplement sales), establish Auraecell as a recognized voice in integrative wellness

Compensation & Benefits

• Competitive salary based on experience

• Performance bonuses tied to growth and conversion metrics

• Employee wellness benefits including BRT sessions, TCM treatments, and supplement allowances

• Professional development budget for courses and wellness certifications