Job Responsibilities
-Research the global AdTech competitive landscape, extract business differentiation advantages, and construct a brand narrative for the European and American markets
-Plan and execute overseas brand communication and industry influence construction, shaping the industry leading image in the international market
-Establish and maintain mainstream business, technology and vertical industry media relations in North America and Europe, enhance brand visibility and credibility
-Build and manage a brand content system, lead the planning and production of white papers, cases, and professional content
-Establish a brand effect evaluation framework, track the correlation between brand building and business growth through key indicators
Qualifications for employment
-Bachelor's degree or above, with at least 3 years of B2B marketing experience, AdTech/AI industry background is preferred
-Strong self-motivation, result-oriented, with excellent communication skills and copywriting ability
-Familiar with the North American and European market environment, media ecology and advertising industry rules
-English can be used as a working language