Market Development Specialist

Duties include:<br><br>1. Discuss cooperation with educational institutions and merchants, participate in various related exhibitions, shopping malls Large-scale holiday promotions, etc. <br>- Responsible for negotiating with educational institutions in the district for cooperation and promoting courses<br>- Responsible for introducing and promoting courses to merchants within the jurisdiction, and expanding their scope to become course agents.<br>- Search for various exhibitions and shopping mall festive promotion activities, formulate cooperation plans, and promote marketing activities for promotion courses. <br><br>2. Expert collaboration<br>- Responsible for contacting influencers/KOLs through Facebook, Instagram, YouTube, Douyin, Xiaohongshu, Bilibili, etc. media platforms, building cooperative relationships, and promoting course cooperative promotion. <br><br><br>3. Resource integration and negotiation<br>- Connect with media platforms, MCNs and content creators, integrate resources and design cooperation schemes (such as advertising sharing, resource exchange, joint marketing).<br>- Independently complete cooperation negotiations, formulate contract terms, and ensure smooth cooperation. <br><br>4. Data analysis and optimization<br>- Monitor cooperation effects (such as exposure, conversion rate, ROI), regularly output data analysis reports, and optimize cooperation strategies.<br>- Propose innovative cooperation models based on market trends and user feedback.<br><br>Job Requirements<br>1. Experience background<br>- More than three years of media business BD, influencer cooperation or related field work experience, those with education industry experience are preferred.<br>- Welcome graduates with internship or project experience, strong performers will be considered for priority employment.<br>- Familiar with the influencer ecosystem and cooperation mode of Facebook, YouTube, Instagram, Douyin, Xiaohongshu, Bilibili, etc. <br><br>2. Core competencies<br><br>- Excellent communication and negotiation skills, able to independently complete cooperation negotiations, strong data analysis ability, able to drive decision-making through data.<br>- Have innovative thinking, be able to quickly respond to market changes and propose effective solutions.<br><br>3. Personal traits<br>- Result-oriented, strong stress resistance; able to adapt to a fast-paced work environment.<br>- Passionate about the education industry, those who deeply understand the online education market are preferred.<br><br>Working hours and holidays<br>9:00-18:00, double pay, annual leave, MPF contribution, labor insurance, group medical insurance.