Marketing Section Head

Our client is a leading bank in Hong Kong

Responsibilities:

• Formulate, execute and manage result-driven product marketing activities for personal banking, develop short-term and long-term marketing strategies.

• Manage marketing budgets effectively, ensuring cost control and the optimal allocation of funds for all sales and marketing initiatives.

• Analyze performance metrics and generate insightful reports to assess campaign effectiveness, optimize resources, and maximize customer engagement, sales, and revenue growth.

• Effectively develop the brand management for bank with the latest trend

Requirements:

• Bachelor's degree in Business Administration, Marketing, Economics, Finance, or a related field

• Minimum of 12 years of solid experience in marketing, including at least 5 years in a leadership role

• Strong expertise in digital and social media marketing, with a solid understanding of relevant technologies

• Excellent written and verbal communication skills, including proficiency in copywriting and editing

• A creative mindset with a keen eye for design trends and brand storytelling