Information Stream Optimizer

Welcome to submit your application for various types of legal work visas such as Talent/High Talent/IANG!

Duties:

1. Responsible for information flow advertising placement of the company's financial APP in Mainland China;

2. Responsible for advertising on major media such as Baidu, Byte, UC, etc., analyzing user groups, and formulating corresponding advertising strategies;

4. Responsible for channel ROI, with incremental growth as the core objective, monitor and analyze account data, and continuously optimize costs;

5. Analyze competitors' market placement strategies, understand industry dynamics and traffic trends;

6. Collaborate with internal product and operations departments to improve conversion rates.

Requirements:

1. Bachelor's degree or above;

2. More than 2 years of advertising placement experience on Baidu/Byte/Tencent/UC, familiar with Baidu's large-scale search, information flow and other platform placement rules and operations;

3. Have strong data analysis, logical thinking, resource integration and insight;

4. Strong learning ability, positive work attitude, and high sense of responsibility;

5. Applicants with financial industry work experience will be given priority.