You will craft cinematic short-form contentshowcasingthree-dimensional wellness: nutritional science, therapeutic movement, and traditional healing arts . Create visually stunning narratives forInstagram Reels, TikTok, and YouTubethat meet global wellness brand standards (comparable toMindbodygreen,Well+Good, Goop quality), appealing to international audiences interested in integrative health—where adaptogenic nutrition meets somatic movement and TCM meridian theory.
Key Responsibilities
International Content Production:Shoot and edit 3+ daily short videos featuringnutritional therapy sessions, movement classes (Tai Chi, Qi Gong, Pilates fusion), and TCM treatments ; optimize for Instagram Reels, TikTok International, and YouTube Shorts with Western aesthetic preferences (minimalist wellness, "clean" nutrition visualization, architectural movement spaces).
Visual Storytelling:Translate complex wellness concepts—such as herbal decoction preparation, anti-inflammatory nutrition plating, or fascial release techniques—into visually satisfying, accessible content;maintainbroadcast-quality standards for global luxury wellness positioning.
Post-Production Excellence:Deliver professional edits with color gradingoptimizedfor mobile, global royalty-free music licensing, and dynamic subtitles inEnglish (primary) and Chinese (secondary); design high-CTR thumbnails for YouTube.
Content Localization:Adapt visual pacing for regional preferences—fast-paced, audio-driven hooks for TikTok/Reels vs. atmospheric, educational storytelling for YouTube; ensure lighting and composition meet international wellness industry aesthetics (natural light nutrition photography, cinematic movement capture).
Asset Management:Maintainorganized digital libraries with international licensing compliance (music, stock footage); manage production equipment (mirrorless cameras, lighting for food/movement photography).
Education:Degreeor Diplomain Film Production, Visual Communication, or equivalent portfoliodemonstratingwellness contentexpertiseis preferred
Experience:international platforms(portfolio must include Instagram Reels/TikTok for Western audiences); experience inwellness, nutrition, fitness, or luxury hospitalityhighly preferred.
Technical Mastery:Expert command of Adobe Premiere Pro, DaVinci Resolve (color grading), and mobile editing;proficiencywith professional camera equipment and lighting forfood photography, movement capture, and lifestyle cinematography.
Aesthetic Sensibility:Deep understanding ofglobal wellness visual language—clean nutrition styling, somatic movement cinematography, "modern apothecary" herbal aesthetics; ability to balance scientific credibility with aspirational lifestyle imagery.
Language:Professional working English (primary creative language); Chinese helpful for on-site shooting.
Attributes:Detail-oriented equipment care; high-efficiency execution; cultural sensitivity in visual storytelling.
BenefitsProfessional equipment allowance, international stock media subscriptions (Epidemic Sound,Artgrid), complimentary nutrition and movement classes, opportunities for international wellness retreat content shoots.