Information Stream (Feeds) Optimizer

Job Responsibilities:

1. Responsible for information flow advertising of the company's financial APP in Mainland China;
2. Responsible for advertising on major media such as Baidu, Byte, UC, etc., analyzing user groups, and formulating corresponding advertising strategies;

4. Responsible for channel ROI, with incremental growth as the core objective, monitor and analyze account data, and continuously optimize costs;
5. Analyze competitors' market placement strategies, understand industry dynamics and traffic trends;
6. Collaborate with internal product and operations departments to improve conversion rates.

Applicant eligibility conditions:

1. More than 2 years of advertising placement experience on Baidu/Byte/Tencent/UC;
2. Proficient in the rules and operations of large-scale search, information flow, etc. on the Baidu platform;
2. Have strong data analysis, logical thinking, resource integration and insight;
3. Strong learning ability, positive work attitude, and high sense of responsibility;
4. Bachelor's degree or above;
5. Applicants with financial industry work experience will be given priority;
6. Priority will be given to those with a Chinese background.