Sales and Marketing Manager

Position Overview

We are seeking a dynamic Sales and Marketing Manager to drive revenue growth, build brand awareness, and expand our market presence across Hong Kong, Mainland China, and international markets. This role combines strategic marketing leadership with hands-on sales management to promote our premium supplements, essential oils, and wellness services.

Key Responsibilities

Sales Leadership (40%)

• Develop and execute sales strategies to achieve revenue targets for supplements (B2C/B2B) and wellness services (B2C)

• Build and manage a high-performing sales team; set KPIs and provide coaching

• Identify and cultivate corporate wellness partnerships, high-net-worth individual (HNWI) clients, and membership programs

• Oversee the Shenzhen sanctuary sales operations and optimize client conversion rates

• Analyze sales data to identify trends, forecast demand, and adjust strategies

Marketing Strategy & Brand Building (35%)

• Craft compelling brand narratives that communicate our unique fusion of TCM, aromatherapy, cellular science, and Ayurveda

• Lead digital marketing initiatives (social media, content marketing, SEO/SEM, email campaigns, KOL/influencer partnerships)

• Develop marketing collateral for product launches (Auraecell NS supplement line, Aromatique essential oils)

• Plan and execute wellness workshops, pop-up events, and brand activation campaigns

• Build the "Auraecell community" through membership programs and loyalty initiatives

Market Expansion & Partnerships (15%)

• Explore new market opportunities in Greater China and internationally

• Establish partnerships with spas, hotels, corporate wellness programs, and healthcare practitioners

• Represent Auraecell at wellness expos, trade shows, and industry events

• Develop affiliate and referral programs to drive organic growth

Customer Experience & Retention (10%)

• Enhance customer journey from awareness to retention; optimize CRM systems

• Analyze customer feedback and testimonials to refine offerings

• Implement client management systems for personalized wellness program development

Qualifications

Essential:

• Bachelor's degree in Marketing, Business Administration, or related field

• 5+ years of experience in sales and marketing, preferably in wellness, beauty, luxury lifestyle, or premium consumer goods

• Proven track record of achieving sales targets and building brands from early stage to scale

• Strong understanding of the Hong Kong and Mainland China wellness market

• Fluency in English, Cantonese, and Mandarin (written and spoken)

• Digital marketing expertise (social media, e-commerce, content strategy)

• Experience with CRM systems and data-driven decision making

Preferred:

• Experience in TCM, aromatherapy, supplements, or spa/wellness industry

• Existing network of corporate clients, wellness influencers, or luxury retail partners

• Knowledge of natural supplements

• Experience managing cross-border operations (Hong Kong / Shenzhen)

• MBA or advanced marketing certification

What We Offer

• Competitive salary + performance-based bonuses

• Opportunity to shape a growing premium wellness brand with unique positioning

• Exposure to four ancient wellness traditions combined with modern science

• Professional development in holistic health and wellness industry

• Employee wellness benefits including products and sanctuary services

• Dynamic work environment across Hong Kong and Shenzhen locations