社交媒體運營專員 (Social Media Executive)

Job Responsibilities:<br>1. Content creation and management<br>1.1 Plan and produce short videos (Reels/TikTok/ Douyin), images and live broadcasts across multiple platforms<br>1.2 Manage daily posts on Facebook/Instagram/LinkedIn/WeChat/X (Twitter)<br>1.3 Use Canva/CapCut/Adobe tools to quickly produce materials<br>2. Traffic and user growth<br>2.1 Execute ad placement (Meta/Google Ads basic optimization)<br>2.2 Plan online activities (Giveaway, UGC challenge, etc.) to enhance fan interaction<br>2.3 Monitor traffic data (reach rate, engagement rate, conversion path)<br>2.4KOL/Community collaboration<br><br>2.6 Manage brand communities (FB Group/WhatsApp/Telegram)<br>3. Data analysis and optimization<br>3.1 Use Meta Insights/Google Analytics to analyze performance every week<br>3.2 Adjust content strategy to improve ROI (such as click cost/fan growth cost)<br>3.3 Industry trend tracking<br>3.4 Monitor competitor dynamics and platform algorithm updates (such as Instagram's latest feature)<br>Working nature: Full-time<br>Salary range: hkd16000-hkd20000<br>Requirements:<br>1. More than 1 year of social media operation experience (fresh graduates need a portfolio)<br>2. Proficient in Cantonese, English, Mandarin copywriting<br>3. Basic image/video editing skills<br>4. Excel data analysis (basic formulas/VLOOKUP)