Duties:

1. Responsible for the creation of marketing copy for the Hong Kong region in the company's overseas business, covering advertising and promotion copy, social media content, brand promotion materials, and other types of localized marketing materials;

2. Conduct in-depth research on Hong Kong local users’ language habits, cultural preferences and consumption psychology, ensure that the copy meets the local market context and can resonate with the target audience;

Job Requirements

1. Bachelor's degree, Chinese language and literature, marketing, etc., with at least 1 year of experience in creative writing;

2. Have Hong Kong localization copywriting experience, familiar with the language style (such as Cantonese written expression, Hong Kongese collocation habits) and cultural taboos;

3. Able to independently complete the writing of different types of marketing copy, with good text control and creative abilities, those with advertising industry or overseas marketing copy experience are preferred;