<p>Duties:</p> <p></p> <p>Operate multiple social media platforms (WeChat public account, Xiaohongshu, Douyin, Facebook, etc.), enhance the institution's visibility;</p> <p>Combine local culture and education policies, customize promotional content for Hong Kong and Mainland parents;</p> <p>Expand the domestic market platform, increase the institution's exposure rate in relevant forums;</p> <p>Develop and implement online recruitment strategies to increase the conversion rate of potential customers;</p> <p>Assist in developing online courses and promoting O2O teaching mode to expand the market;</p> <p>Monitor data and optimize website traffic, social media performance, and ad conversion rates;</p> <p>Study the trend of Hong Kong and Mainland China's education market, analyze competitors and formulate market strategies;</p> <p>Based on user behavior optimization promotion channels, course content and service experience;</p> <p>Adjust recruitment and promotion strategies according to regional demand to ensure brand compatibility.</p> <p>Requirements:</p> <p>Bachelor's degree or above, marketing, journalism and communication, management, education, etc. Relevant professional qualifications are preferred;</p> <p>Have more than 3 years of marketing, brand management or online marketing experience, those with education industry or multinational market promotion experience are preferred;</p> <p></p> <p>Fluent in Mandarin and Cantonese, with good writing and communication skills in English. </p>