This position is responsible for driving room sales revenue through corporate partnerships, with responsibilities for travel trade channels and online distribution platforms. Reporting to the Director of Admissions, Events & Partnership, this role requires a results-oriented sales professional who can develop new business opportunities, manage key accounts, and optimize our rooms product distribution.

Responsibilities

1) Corporate Sales & Business Development

• Develop and execute sales strategies to achieve room revenue targets and occupancy goals

• Identify, prospect, and secure new corporate accounts and business partnerships

• Build and maintain strong relationships with corporate clients, travel managers, and decision-makers

• Conduct sales calls, site visits, and presentations to showcase HKGTA’s unique accommodations and facilities

• Negotiate corporate rates, contracts, and partnership agreements

• Prepare proposals, quotations, and customized packages for corporate clients

2) Account Management & Client Relations

• Serve as primary contact for assigned corporate accounts, ensuring exceptional service delivery

• Conduct regular account reviews to assess satisfaction, identify opportunities, and address concerns

• Develop account penetration strategies to increase share of business and repeat bookings

• Create tailored programs for key corporate clients including preferential rates and value-added benefits

• Track client booking patterns and preferences to enhance relationship development

3) OTA & Travel Trade Management

• Manage HKGTA’s presence on online travel agency platforms (OTAs) including rate loading, content updates, and promotional campaigns

• Optimize rooms product positioning and pricing strategies across OTA channels to maximize visibility and bookings

• Develop and maintain relationships with travel trade partners including travel agencies, tour operators, and wholesalers

• Monitor OTA performance metrics, competitor rates, and market trends to inform pricing decisions

• Coordinate with revenue management to ensure rate parity and inventory optimization

4) Revenue & Performance Management

• Achieve monthly and annual sales targets for room revenue and room nights

• Monitor sales pipeline, conversion rates, and booking pace to forecast performance

• Prepare regular sales reports, activity summaries, and performance analysis for management

• Identify revenue enhancement opportunities through upselling and cross-selling of facilities and services

• Collaborate with marketing team on promotional campaigns and sales collateral

5) Collaboration & Strategic Alignment

• Work closely with Director of Admissions, Events & Partnership to align sales strategies with organizational goals

• Coordinate with Events team to identify corporate clients requiring combined accommodations and event services

• Liaise with Front Office and Guest Services to ensure seamless guest experiences for corporate bookings

• Participate in industry events, trade shows, and networking opportunities to promote HKGTA

• Stay informed of market trends, competitive landscape, and industry best practices

Qualifications

• Minimum 3-5 years of corporate sales experience in hotels, serviced apartments, or hospitality accommodations

• Proven track record of achieving and exceeding room sales targets

• Strong in interpreting sales data, booking trends, and competitive insights to guide the strategic planning

• Strong understanding of B2B sales processes, contract negotiation, and account management

• Excellent negotiation and presentation skills with ability to influence decision-makers

• Proficiency in sales systems, CRM platforms, and property management systems

• Fluency in Cantonese and English (Mandarin is an advantage)

• Self-motivated with entrepreneurial mindset and results-driven approach