What You will be Doing

• Own promotions from concept to delivery — defining campaign objectives, messaging strategy, and execution timeline

• Produce or art-direct visual assets and artwork for campaigns across digital ads, email, social media, and landing pages

• Develop and execute CRM strategies across CRM, Whatsapp, push, and in-app channels

• Design and optimise automated lifecycle journeys (onboarding, upsell, win-back) using customer segmentation data

• Run A/B tests on content, journeys, and send times; translate findings into improvements

• Plan, launch, and optimise paid campaigns across Google Ads, Meta, LINE, and other platforms

• Manage budgets and bid strategies to hit CPA, ROAS, and CPL targets

• Brief and iterate on creatives and landing pages with the creative team

• Oversee pixel/tag implementation and data integrity across ad platforms

• Deliver regular reports with clear insights and stakeholder recommendations

• Managing multiple projects simultaneously and meeting deadlines under pressure

• Adapting quickly to shifting priorities, platform changes, and market conditions

Who is our Right Fit

• Bachelor degree is a must, preferably in Marketing and Business Administration field

• 3–6 years of hands-on experience in CRM/lifecycle marketing and/or paid digital advertising

• Proficiency with a major CRM/marketing automation platform

• Proven track record managing Google Ads and Meta Ads campaigns with measurable ROI

• Strong analytical skills; comfortable with GA4, Excel/Google Sheets, and attribution models

• Excellent written and verbal communication in English; Mandarin is a strong plus

• Familiarity with data visualisation tools (Looker Studio, Tableau, Power BI)

• Familiarity with AI tools for marketing — LLMs for copywriting (e.g. ChatGPT, Claude), AI creative tools (e.g. Canva AI) or AI features within ad and CRM platforms is a plus