Position Summary:

As the Brand & Marketing Manager, you will be responsible for developing and executing comprehensive brand strategies and marketing campaigns tailored to the Hong Kong market. You will play a key role in enhancing brand awareness, driving market penetration, and supporting sustainable growth through strategic planning and execution.

Key Responsibilities:

• Develop and implement brand strategy and integrated marketing plans for the Hong Kong market;

• Plan and execute online and offline brand promotion activities including social media, advertising, PR events, etc.;

• Analyze market trends, competitor landscape, and consumer insights to provide actionable recommendations;

• Collaborate with regional and global teams to ensure brand consistency while adapting messaging to local needs;

• Manage marketing budgets and measure campaign ROI, continuously optimizing performance;

• Build and maintain strong relationships with local media, KOLs, agencies, and other partners;

• Regularly produce market reports and brand health assessments.

Requirements:

• Bachelor’s degree or higher in Marketing, Communications, Brand Management, or related fields;

• Minimum 3 years of experience in brand management or marketing, preferably in Fintech or technology industries;

• Strong understanding of the Hong Kong market, culture, media ecosystem, and consumer behaviour;

• Fluent in both spoken and written Cantonese and English (Mandarin is a plus);

• Excellent project management, data analysis, and creative thinking skills;

• Strong communication, interpersonal, and teamwork abilities;

• Proficiency in Microsoft Office, CRM systems, Google Analytics, or similar tools is preferred.