Job Responsibilities:

1. Marketing Material Design & Production:

• Maintain and update the company’s visual identity (VI) to ensure brand consistency across all collaterals.
• Independently or collaboratively design and produce offline/online marketing materials, including:
  • Product brochures, posters, roll-up banners, PPT decks, exhibition backdrops.
  • Video scripts, basic video editing, and H5 interactive pages.
• Manage end-to-end design workflows (concept → execution → delivery) to ensure high-quality, timely outputs.

2. New Media Operations & Management:

• Develop and execute content strategies for company platforms (WeChat, TikTok, Bilibili, LinkedIn, website, etc.).
• Plan, create, edit, publish, and engage with daily content to enhance reach and engagement.

3. Content Strategy & Brand Communication:

• Deeply understand the company’s business, products, and brand ethos to craft compelling brand narratives.
• Write press releases, articles, event copy, and other promotional content with accuracy and appeal.
• Collaborate with marketing, product, and external vendors (designers, videographers) to meet campaign needs.

Qualifications & Skills:

Required:

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or related fields.
• Proficiency in design tools (Adobe Photoshop/Illustrator/InDesign, Canva) with strong aesthetics.
• Exceptional copywriting and content planning skills (adaptable to diverse tones).
• Basic video shooting/editing skills (Premiere, Final Cut Pro, CapCut); tech-related experience preferred.
• Hands-on experience managing 1–2 social media platforms (content + analytics).
• 3+ years in branding, design, or marketing (portfolio required).
• Strong project management, communication, and teamwork abilities.

Preferred:

• Experience in tech/IT industry marketing.
• Knowledge of SEO/SEM and data-driven optimization.