Job Responsibilities:

• Responsible for brand management and market strategy planning for health care and home appliances category products, coordinate cross-platform integrated marketing activities, and enhance brand awareness and market share

• Lead the creation of Chinese and English digital marketing content, including website copy, social media posts, email promotions, SEO-optimized copy, and digital advertising materials, ensuring consistent tone, professional accuracy, and compliance with target audience communication habits

• Collaborate with design, product and sales teams to plan and execute new product launch promotion plans, covering market positioning, information architecture, media placement strategy and effectiveness tracking

• Utilize Google Analytics, Meta Business Suite, etc. to monitor digital channel performance, regularly analyze user behavior, conversion funnel and ROI, and propose data-driven optimization suggestions

• Hold a recognized university bachelor’s degree, majoring in marketing, communication, business management or related fields

• Have 3 to 5 years of full-time marketing experience in the healthcare, consumer electronics or home appliances industry, familiar with product life cycle management and digital transformation practices

• Outstanding Chinese and English writing skills, able to independently produce high-quality, persuasive and brand-tailored bilingual marketing content; fluent in Mandarin and Cantonese at a native level

• Proficient in mainstream digital marketing tools (such as Meta Ads Manager, Google Ads, Mailchimp), content management systems and basic data analysis platforms