Toby Black — Cat-Inspired Fashion & Lifestyle Brand

We are looking for a content creator who understands one simple idea:

**A cat teaching humans how to live better — but in a funny, stylish, slightly sarcastic way.**

That is Toby Black.

We are not looking for someone who only makes "nice posts."We are looking for someone who can create content with personality, emotion, humour, taste, and commercial sense.

Toby Black is a cat-inspired fashion and lifestyle brand built around "Live Like a Cat" — a philosophy about slowing down, being yourself, enjoying small moments, and looking good while doing it.

Our content needs to make people smile, think, click, save, share, and eventually buy.

What You Will Do

You will help create and manage content across:

* Social media content* Paid ad creatives* Email marketing content* Product storytelling* Brand campaigns* Short-form video ideas* Captions, hooks, scripts, and creative briefs

You will also help monitor content performance and understand what is working, what is not working, and what we should test next.

This role is part creator, part storyteller, part marketer, and part detective.

What We Are Looking For

We are looking for someone who is:

* Social media native and understands what makes people stop scrolling

* Strong at writing hooks, captions, and short-form content ideas

* Creative, but not random

* Funny, but not childish* Stylish, but not empty

* Emotionally sensitive, but not overly serious* Able to understand brand tone and apply it consistently

* Comfortable reviewing data and content performance

* Interested in fashion, lifestyle, pets, wellness, internet culture, or e-commerce

* Able to turn one good idea into multiple content variations

You do not need to be a media buyer, but you should understand that content is not just for likes. Good content should support brand growth, traffic, conversion, and customer connection.

The Right Person Might Think Like This

* "This hook is stronger because it creates curiosity."

* "This post is funny, but it does not feel Toby Black."

* "This ad got clicks, but maybe it attracted the wrong audience."

* "This idea can become a Reel, an email, and an ad."

* "This caption sounds too corporate. Let’s make it more cat."

* "This product story needs more emotion, not more features."

If you think like that, we should talk.

Experience We Prefer

* 2–6 years of experience in content creation, social media, e-commerce, fashion, lifestyle, beauty, pet, or DTC brands

* Experience creating Reels, TikToks, social posts, ad hooks, UGC-style scripts, or email content

* Basic understanding of content performance metrics such as reach, engagement, CTR, CPC, conversion, open rate, and click rate

* Comfortable using tools such as Canva, CapCut, Google Sheets, Notion, ChatGPT, Klaviyo, Shopify, or Meta Ads Manager

* A portfolio, social account, or examples of previous content work

* Excellent command of english

This Role Is Not for You If

* You only want to design pretty posts

* You do not like reviewing performance data

* You prefer very corporate brand communication

* You only follow trends without understanding why they work

* You think cat content should only be cute