Job responsibilities:

2. Develop compelling video concepts and script copy based on product positioning, key selling points, and thorough market analysis.

3. Conduct ongoing research into competitor strategies and exemplary creative cases across industries to ensure content diversity, freshness, and to pioneer new creative formats.

4. Manage end-to-end video production with external agencies, possessing the editing skills to refine and perfect video assets, taking full ownership of the final output's quality.

5. Oversee the publishing and organic operation of short-form video content on self-owned media channels (e.g., Douyin, Kuaishou, Xiaohongshu, Video Channel).

6. Perform in-depth analysis of post-campaign video data, with direct accountability for continuously improving key metrics such as Click-Through Rate (CTR) and conversion rates.

Job requirements:

• Hold a Bachelor's degree with proven content planning capabilities and a track record of successful product promotion campaigns.

• Possess over 1 year of relevant experience, with a keen insight into online trends and the ability to rapidly capitalize on trending topics.

• Solid video editing skills, with high proficiency in industry-standard post-production software such as Adobe Premiere Pro and After Effects.