Main responsibilities

1. Content strategy and brand storytelling: Create an annual editorial calendar, combining product roadmap, government funding milestones (TVP deadline) and industry hotspots (such as HKGAI's new model release) to plan themes; Translate technical concepts into business application scenario stories, tailor-made for finance, retail, professional services and public institutions.

2. Core content output: 2-3 in-depth LinkedIn articles per month, 1 customer success case per quarter, 1 industry white paper per year (jointly published by university or HKPC); output training landing page, one-pager, email nurture sequence, social media graphics.

3. Community content operation: Operate the company's LinkedIn homepage (2-3 posts per week, emphasizing quality interaction rather than exposure); plan monthly newsletters (Mailchimp / HubSpot); and represent the brand in online discussions in communities such as GDG / AI Tinkerers / AISHK.

4. Activity content support: Provide invitation letter copy, speech outline, on-site golden sentence image, and post-event recap article to ensure smooth content before and after the event.

5. Content performance optimization: Track webpage conversion rate, email open rate/click-through rate, LinkedIn engagement rate, content download count and lead attribution; use Google Analytics / HubSpot to optimize content direction; build a content asset library (Notion / Drive).

Requirements:

• 3–5 years of content marketing/content operations experience, with at least 2 years in a B2B environment (corporate training, EdTech, professional services, SaaS preferred)

• Able to independently write commercial-oriented English content

• Solid understanding of AI concepts (LLM, GenAI, Copilot, RAG, Prompt Engineering), able to read technical documentation and translate it into non-technical language

• Proficient in LinkedIn (personal and company pages), Mailchimp / HubSpot, Google Analytics, Canva / Figma, Notion

• Have basic SEO awareness and be able to optimize landing page keywords

Prioritization

• Have case study writing experience, able to dig out customers’ success stories

• Have online and offline mixed activities to support content experience

• Mandarin fluent, able to assist in the localization of market content in the mainland and the Greater Bay Area