We are seeking a creative and strategic Digital Marketing Specialist to join our Hong Kong team. The ideal candidate will be passionate about developing marketing strategies, and executing digital campaigns across multiple platforms.

Key Responsibilities

Online Brand Management

· Maintain brand guidelines and identity across all digital platforms

· Create compelling brand stories that resonate with our international audience

· Ensure consistent brand messaging across all marketing channels

· Conduct market research to identify brand positioning opportunities

Digital Marketing

· Manage and grow our social media presence across Facebook, Instagram, LinkedIn, and Pinterest

· Develop and execute comprehensive SEO strategies to enhance online visibility

· Maintain and optimize company website using WordPress

· Create and manage targeted email marketing campaigns using EDM tools

· Implement and oversee WhatsApp CRM system for customer engagement

· Advertising Management in online platforms

Content Strategy

· Support engaging content (text, image, video) tailored to each platform's audience

· Create marketing collateral that aligns with brand identity

· Follow content calendar and ensure consistent brand voice

· Produce analytics reports and optimize strategies based on performance data

Requirements

· 3+ years of experience in digital marketing and branding role

· Proven experience in brand development and management

· Strong portfolio showcasing successful branding projects

· Expertise in managing social media platforms (FB, IG, LinkedIn, Pinterest)

· Proficiency in WordPress, SEO, and EDM tools

· Experience with WhatsApp CRM systems or other CRM platforms

· Excellent written and verbal communication skills in English and Chinese

· Knowledge of Cantonese is preferred

· Degree in Marketing, Communications, or related field

· Creative thinker with strong analytical and strategic planning skills

What We Offer

· Competitive salary package with performance bonuses

· Professional development opportunities

· Creative and collaborative work environment

· Opportunity to work with international luxury brands

· Flexible working arrangements

How to Apply

Interested candidates please send your resume, portfolio, and a cover letter explaining your approach to branding to:

Email: admin meritideas com

Subject: Application for Digital Marketing & Branding Specialist - [Your Name]

Join our team and help shape the future of luxury packaging through innovative branding and digital marketing strategies!

Merit Ideas International Limited

Where Creativity Meets Excellence in PackagingSolutions