Responsibilities:

• Plan, organize & execute various member engagement

• Manage the implementation of CRM sys, email & BI

Job Description

• Plan, organize and execute various member engagement events, rewards or promotional campaigns to offer excellent O2O experience via effective segmentation and customized communication journeys.

• Develop email marketing content, provide personalized offer to VIP members, and track the campaign effectiveness after promotion end.

• Work closely with IT, Business Units, Store Operations and Customer Service to ensure the smoothness of Loyalty member program.

• Take part in the New Store development and work close with Apple HK team.

• Manage the implementation of CRM system, EDM tools, and monitor the respective operational performance

• Prepare customer communication materials, and handle loyalty program related customer cases.

• Liaison with Retail / online store to deliver CRM campaigns and system project.

• Leaded all social influencer programs for potential organic cooperation’s.

Requirements:

• degree holder in Marketing, Business Administration, Language or relevant disciplines

• At least 1-3 years of relevant experience in CRM/ loyalty program management

• Strong project management skill with the ability to manage, implement and analyze various CRM initiatives

• Experience in Loyalty Platform/ System Migration is preferable

• Excellent command of written and spoken English and Chinese

• Proficient in MS Office particularly Excel and PowerPoint

• A team player with strong communication and interpersonal skills

For those with less experience, they will be considered as the supervisor.