Job Responsibilities

• Responsible for Google Ads and Facebook Ads platform advertising strategy planning, setting, placement and full process management, and formulating precise digital advertising solutions based on business objectives

• Coordinate monthly advertising budget allocation, real-time monitor key performance indicators (such as impression volume, click-through rate CTR, conversion rate CVR, cost per conversion CPA, and return on investment ROI), and optimize ad placement strategy based on data feedback

• Continuous testing and iteration of ad creatives (including copy, images, videos), landing page experience, and audience targeting logic (including custom audience, similar audience, retargeting list, etc.), to improve overall conversion efficiency

• Establish a standardized analysis framework, regularly produce data reports, covering KPI performance, user behavior path analysis, competitive product dynamic observation, and specific executable optimization suggestions

• Closely collaborate with market promotion, branding, content and design teams, integrate cross-channel digital marketing activities (such as social media, email marketing, SEO, etc.), and strengthen brand exposure and high-quality customer acquisition.

• Have 1 to 3 years of full-time work experience in digital advertising or market promotion; those who have successfully managed B2C/B2B advertising activities and achieved clear ROI targets are preferred.

• Proficient in Google Ads (including search, display, YouTube, and shopping ads) and Facebook Ads Manager (including Meta Business Suite), with a focus on conversion tracking (Google Tag Manager / Meta Pixel), retargeting settings, A/B testing (Split Testing), and automated rule applications

• Have basic data analysis skills, be able to use Excel or Google Sheets to organize and interpret advertising data, and drive decisions with insights; familiar with basic GA4 reports as a plus

• Clear and accurate writing in Chinese and English, fluent in Cantonese, Mandarin and English for cross-departmental communication and presentation

• Holding a permanent Hong Kong resident identity; or having met the eligibility criteria for the High-Talent Pass (High-Talent Pass), the Outstanding Talent Entry Scheme (Outstanding Talent Pass), the Non-local Graduates Stay/Return to Hong Kong Employment Scheme (IANG), the Dependents' Entry Visa or other valid Hong Kong work permit

• Secondary School Diploma or above, with high enthusiasm and self-learning awareness for digital marketing

• Five-day work week

• Flexible work schedule and special / extra leave, supporting a healthy and balanced work-life rhythm

• Generous salary (monthly range: HK$32,000 – HK$48,000), plus performance bonuses and year-end bonuses to motivate employees

• Comprehensive medical benefits, including medical insurance plans, comprehensive insurance coverage, and employee wellness center services

• Transportation and meal allowances, reducing daily commuting and dining expenses

• Professional training and development resources and internal learning opportunities, helping employees continuously improve their skills and plan their long-term career development path