Job Description:

- Develop and execute HashKey Exchange’s user growth strategy, covering the full lifecycle of user acquisition, activation, retention, and referral, with a focus on penetrating core Web3 user segments.

- Build data-driven growth models, establish key performance indicator systems, and continuously optimize customer acquisition cost and lifetime value.

- Oversee integrated growth across online (e.g., SEO, ASA) and offline channels (e.g., KOL partnerships, self-built channel networks).

- Manage cross-channel growth strategies, including social media (Twitter, LinkedIn, Xiaohongshu), community operations, and event marketing.

- Design growth flywheels for retail, institutional, and corporate clients, including partner programs and referral incentive systems.

- Establish user insights frameworks, leveraging on-chain/off-chain data analytics to identify high-value user characteristics.

Requirements:

- 8+ years of hands-on user growth experience, with at least 3 years in Crypto/Fintech/Internet industries.

- Minimum 3 years of social media operations expertise, including global (e.g., Twitter, LinkedIn) and domestic platforms (e.g., Xiaohongshu).

- Proven track record in building growth systems for high-activity, high-volume trading platforms across online and offline channels.

- Proficiency in analytics tools like Google Analytics and Mixpanel.

- Deep understanding of Crypto/Exchange/blockchain infrastructure ecosystems and regulatory compliance frameworks.

- Fluent in both English and Chinese for business negotiations and technical documentation.