Company Description: A leading life insurance provider offering comprehensive wealth management and protection solutions to meet the diverse needs of customers in the region.

Location: Taikoo Shing

Nature: Permanent

Job Title: Head of Marketing (Life Insurance)

Responsibilities

• Develop and implement comprehensive strategies and tactics to enhance brand visibility and drive qualified traffic.

• Oversee the successful deployment and implementation of marketing campaigns from initial ideation through execution.

• Manage diverse organic and paid acquisition channels, including content creation, social media, lead generation, and performance analysis.

• Produce engaging content for advertising campaigns and social media platforms designed to attract and convert target demographics.

• Build and maintain strategic relationships with key industry players, marketing agencies, and external vendors.

• Formulate and monitor annual and quarterly marketing budgets to ensure funds are allocated efficiently.

• Measure and report on campaign performance, utilizing data-driven insights to assess progress against established goals.

• Analyze consumer behavior to refine communication strategies and adjust advertising campaigns accordingly.

Requirements

• University graduate with a degree in Marketing or a related academic discipline.

• Minimum of 12 years of relevant professional experience gained specifically within life insurance companies.

• Mandatory background as a current or former Head of Marketing within the life insurance sector.

• Growth-oriented mindset with a strong focus on customer-centricity and business acumen.

• Independent and mature professional with the ability to initiate projects and work effectively under pressure.

• Excellent analytical, planning, and problem-solving skills with a metrics-driven approach to thinking.

• Strong project management capabilities with a focus on advertising and marketing campaign execution.Company Description: A leading life insurance provider offering comprehensive wealth management and protection solutions to meet the diverse needs of customers in the region.

Location: Taikoo Shing

Nature: Permanent

Job Title: Head of Marketing (Life Insurance)

Responsibilities

• Develop and implement comprehensive strategies and tactics to enhance brand visibility and drive qualified traffic.

• Oversee the successful deployment and implementation of marketing campaigns from initial ideation through execution.

• Manage diverse organic and paid acquisition channels, including content creation, social media, lead generation, and performance analysis.

• Produce engaging content for advertising campaigns and social media platforms designed to attract and convert target demographics.

• Build and maintain strategic relationships with key industry players, marketing agencies, and external vendors.

• Formulate and monitor annual and quarterly marketing budgets to ensure funds are allocated efficiently.

• Measure and report on campaign performance, utilizing data-driven insights to assess progress against established goals.

• Analyze consumer behavior to refine communication strategies and adjust advertising campaigns accordingly.

Requirements

• University graduate with a degree in Marketing or a related academic discipline.

• Minimum of 12 years of relevant professional experience gained specifically within life insurance companies.

• Mandatory background as a current or former Head of Marketing within the life insurance sector.

• Growth-oriented mindset with a strong focus on customer-centricity and business acumen.

• Independent and mature professional with the ability to initiate projects and work effectively under pressure.

• Excellent analytical, planning, and problem-solving skills with a metrics-driven approach to thinking.

• Strong project management capabilities with a focus on advertising and marketing campaign execution.

• Effective communication skills and a high level of risk awareness.

• Professional proficiency in both written and spoken English and Chinese.

• Effective communication skills and a high level of risk awareness.

• Professional proficiency in both written and spoken English and Chinese.